Beko vs Fisher & Paykel:Which is more popular?
In September 2026, Fisher & Paykel had more branded searches than Beko among integrated dishwasher brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Beko had 430. Fisher & Paykel made up 78% of all integrated dishwasher brand searches we track, and Beko accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about integrated dishwasher brands, Fisher & Paykel appeared in all four answers and Beko in none.
Who do people search for more?
Fisher & Paykel, about 47 searches for every 1 for Beko
Who does AI mention more?
Fisher & Paykel, mentioned in every answer we collected
Who does AI recommend more?
Fisher & Paykel, the only one of the two named
Follow Beko vs Fisher & Paykel and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top integrated dishwasher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Fisher & Paykel appeared in all four answers. Beko did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st
Miele2nd- Fisher & Paykel3rd
ASKO4th
Electrolux–
Hisense–
Beko–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Miele4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- ASKO2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Electrolux0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hisense0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Beko0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about integrated dishwasher brands
4 answers
Asked ChatGPT
“Which integrated dishwasher brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best integrated dishwasher brands in New Zealand?”
Asked ChatGPT
“What's the best integrated dishwasher brand in New Zealand for a built in kitchen?”
Searched Google, AI Overview
“integrated dishwasher nz”
Searched Google, AI Overview
“quiet dishwasher”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Beko or Fisher & Paykel more popular in search?
This chart shows how often people search Google for Beko and Fisher & Paykel by name. Each line represents a brand's share of searches for all seven integrated dishwasher brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fisher & Paykel, Beko. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Electrolux | Hisense | Miele | ASKO | Beko | Bosch |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.1% | 9.6% | 4.9% | 3.2% | 3.3% | 2.4% | 0.4% |
| Nov 2025 | 78.1% | 9.3% | 5.2% | 2.8% | 2.7% | 1.7% | 0.35% |
| Dec 2025 | 74.3% | 11.3% | 6.2% | 3.2% | 2.6% | 2.1% | 0.26% |
| Jan 2026 | 73.6% | 11.7% | 6% | 3.2% | 2.9% | 2.3% | 0.26% |
| Feb 2026 | 78.2% | 10.2% | 4% | 2.8% | 2.5% | 2.1% | 0.27% |
| Mar 2026 | 80.2% | 8.2% | 4.4% | 2.9% | 2.3% | 1.7% | 0.36% |
| Apr 2026 | 75.2% | 10.2% | 6.1% | 3.6% | 2.6% | 1.9% | 0.4% |
| May 2026 | 78.5% | 8.6% | 4.3% | 3.2% | 2.9% | 2.1% | 0.29% |
| Jun 2026 | 77.9% | 9.7% | 5.2% | 2.8% | 1.7% | 2.2% | 0.45% |
| Jul 2026 | 79.9% | 8.4% | 4.7% | 2.9% | 1.7% | 2% | 0.49% |
| Aug 2026 | 81% | 8.6% | 3.4% | 2.9% | 1.9% | 1.7% | 0.46% |
| Sep 2026 | 78% | 10.4% | 4% | 3.4% | 2.1% | 1.7% | 0.43% |
How has the Beko and Fisher & Paykel comparison changed over the last 12 months?
3 findings
- Fisher & Paykel was ahead of Beko in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beko’s share of searches among integrated dishwasher brands in New Zealand moved from 2.4% to 1.7%, and its estimated monthly branded searches moved from 640 to 430.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among integrated dishwasher brands in New Zealand moved from 76.1% to 78%, and its estimated monthly branded searches moved from 20.7K to 20.1K.
How did search popularity change for New Zealand integrated dishwasher brands in September 2026?
2 changes
In September 2026, Fisher & Paykel lost share of searches among integrated dishwasher brands in New Zealand, from 81% to 78%.
Beko’s share of searches among integrated dishwasher brands in New Zealand has lost ground for 3 months in a row, from 2.2% to 1.7% in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Beko’s and Fisher & Paykel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beko
2 branded search terms
- beko
- beko appliances
Fisher & Paykel
5 branded search terms
- fisher & paykel
- fisher and paykel
- fisher paykel
- fisher paykel dishdrawer
- fisherpaykel
Other head-to-heads among integrated dishwasher brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.