Brandwave

Midea vs Panasonic:Which is more popular?

In September 2026, Midea had more branded searches than Panasonic among heat pump brands in New Zealand. Midea had about 2,340 branded searches, while Panasonic had 860. Midea made up 17% of all heat pump brand searches we track, and Panasonic accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about heat pump brands, Panasonic appeared in all five answers and Midea in one. Panasonic was mentioned before Midea in every answer.

Among heat pump brands in New Zealand in September 2026

Who do people search for more?

Midea, about 3 searches for every 1 for Panasonic

Midea 2.3K searchesPanasonic 860 searches

Who does AI mention more?

Panasonic, mentioned in every answer we collected

Panasonic in 5 of 5Midea in 1 of 5

Who does AI recommend more?

Panasonic, named ahead of Midea in every answer

Panasonic first in 5Midea never first

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Top heat pump brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Panasonic appeared in all five answers. Midea was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Panasonic was listed before Midea in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mitsubishi Electric1st
  2. Daikin2nd
  3. Panasonic3rd
  4. Fujitsu4th
  5. Midea5th
  6. Rinnai–
  7. Toshiba–
  8. Hitachi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mitsubishi Electric5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Panasonic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Daikin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fujitsu4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Midea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toshiba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hitachi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heat pump brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Midea or Panasonic more popular in search?

This chart shows how often people search Google for Midea and Panasonic by name. Each line represents a brand's share of searches for all eight heat pump brands we track, month by month, from searches in New Zealand.

Midea and Panasonic among heat pump brands in New Zealand, by month

Share of searches by month for Midea, Panasonic. The figures are in the table below the chart.

View monthly share of searches table
MonthRinnaiDaikinMideaMitsubishi ElectricFujitsuPanasonicToshibaHitachi
Oct 202525.8%27.4%18.2%8.7%8.1%6.5%3.9%1.5%
Nov 202518.7%25.6%23.7%9.3%9.5%7.6%3.6%2%
Dec 202518.1%25.4%23.4%8.5%10.8%8%4.1%1.9%
Jan 202620.2%25.7%20.7%8.9%10.5%7.7%4.1%2.2%
Feb 202625.8%26.8%16.1%10.2%7.9%7.1%3.9%2.2%
Mar 202624.1%26.4%16.3%11.4%8.9%7%3.5%2.4%
Apr 202620.8%24.7%15.2%11.1%14.2%6.3%5.5%2.2%
May 202623%24.5%15.8%9.2%13.6%6.9%5%2%
Jun 202622.9%26.4%14.6%9.5%12.8%6.6%4.8%2.4%
Jul 202621.7%23.1%16.5%11.5%13.4%7%4.2%2.6%
Aug 202624.8%26.1%14.5%9.8%11.2%7.3%3.6%2.6%
Sep 202627.8%25.2%17%9.9%8.8%6.3%3.1%1.9%

How has the Midea and Panasonic comparison changed over the last 12 months?

3 findings
  • Midea was ahead of Panasonic in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Midea’s share of searches among heat pump brands in New Zealand moved from 18.2% to 17%, and its estimated monthly branded searches moved from 2.5K to 2.3K.
  • Across the 12 months ending September 2026, Panasonic’s share of searches among heat pump brands in New Zealand moved from 6.5% to 6.3%, and its estimated monthly branded searches moved from 890 to 860.

How did search popularity change for New Zealand heat pump brands in September 2026?

2 changes
  1. In September 2026, Midea gained share of searches among heat pump brands in New Zealand, from 14.5% to 17%.

  2. In September 2026, Panasonic lost share of searches among heat pump brands in New Zealand, from 7.3% to 6.3%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Midea’s and Panasonic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Midea

3 branded search terms

  • ac midea
  • midea
  • midea heat pump

Panasonic

2 branded search terms

  • panasonic air conditioner
  • panasonic heat pump

How the Brand Demand Index is measured

Other head-to-heads among heat pump brands

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