Brandwave

Hastings recruitment agencies in New Zealand:Which brands are most popular in search?

In August 2026, OneStaff was the most searched among hastings recruitment agencies in New Zealand, with an estimated 10.1K branded searches and 44.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. OneStaff44.7%
  2. Adecco29.1%
  3. AWF17.9%
  4. Trade Assist7.4%
  5. Populous People0.76%

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Share of SearchLeaderboard

Compare Hastings recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hastings recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, Adecco, AWF, Trade Assist. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffAdeccoAWFTrade AssistPopulous People
Oct 202547.7%25.5%18%7.5%1.3%
Nov 202545.1%24.6%20.7%8.6%0.99%
Dec 202547.4%27.8%15.4%8.2%1.1%
Jan 202645.5%27.5%17.1%9.1%0.83%
Feb 202647.4%26.2%18%7.7%0.69%
Mar 202643.4%29%19.9%7.2%0.63%
Apr 202644.4%29%19.8%5.6%1.2%
May 202647.2%27.9%17.8%6.3%0.84%
Jun 202647.9%28%17.9%5.2%1%
Jul 202644%29.9%20%5.3%0.9%
Aug 202644.7%29.1%17.9%7.4%0.76%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.OneStaff

    44.7%

    held 1st · 10.1K estimated branded searches · -1.8% vs prior month · +0.7 points

  2. 2.Adecco

    29.1%

    held 2nd · 6.6K estimated branded searches · -5.7% vs prior month · -0.7 points

  3. 3.AWF

    17.9%

    held 3rd · 4K estimated branded searches · -13.1% vs prior month · -2 points

  4. 4.Trade Assist

    7.4%

    held 4th · 1.7K estimated branded searches · +35.8% vs prior month · +2.1 points

  5. 5.Populous People

    0.76%

    held 5th · 170 estimated branded searches · -19% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among hastings recruitment agencies in New Zealand?

In August 2026, OneStaff was the most searched among hastings recruitment agencies in New Zealand, with an estimated 10.1K branded searches and 44.7% estimated Share of Search within this set. Adecco is in 2nd place, 15.6 percentage points behind at 29.1% Share of Search.

New Zealand hastings recruitment agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
OneStaff47.7% → 44.7%47.9%Jun 202643.4%Mar 20261st
Adecco25.5% → 29.1%29.9%Jul 202624.6%Nov 20252nd
AWF18% → 17.9%20.7%Nov 202515.4%Dec 20253rd
Trade Assist7.5% → 7.4%9.1%Jan 20265.2%Jun 20264th
Populous People1.3% → 0.76%1.3%Oct 20250.63%Mar 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among hastings recruitment agencies in New Zealand decreased from 47.7% to 44.7%.
  • Across the 11 months ending August 2026, Adecco’s estimated Share of Search among hastings recruitment agencies in New Zealand increased from 25.5% to 29.1%.
  • Across the 11 months ending August 2026, Populous People’s estimated Share of Search among hastings recruitment agencies in New Zealand decreased from 1.3% to 0.76%.
  • Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among hastings recruitment agencies in New Zealand peaked at 47.9% in June 2026 and was lowest at 43.4% in March 2026.
  • Across the 11 months ending August 2026, Adecco’s estimated Share of Search among hastings recruitment agencies in New Zealand peaked at 29.9% in July 2026 and was lowest at 24.6% in November 2025.
  • Across the 11 months ending August 2026, AWF’s estimated Share of Search among hastings recruitment agencies in New Zealand peaked at 20.7% in November 2025 and was lowest at 15.4% in December 2025.
  • Across the 11 months ending August 2026, Trade Assist’s estimated Share of Search among hastings recruitment agencies in New Zealand peaked at 9.1% in January 2026 and was lowest at 5.2% in June 2026.
  • Across the 11 months ending August 2026, AWF and Trade Assist held steady: their estimated Share of Search among hastings recruitment agencies in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand hastings recruitment agencies in August 2026?

  1. In August 2026, Trade Assist gained estimated Share of Search among hastings recruitment agencies in New Zealand, from 5.3% to 7.4%.

  2. In August 2026, OneStaff gained estimated Share of Search among hastings recruitment agencies in New Zealand, from 44% to 44.7%.

  3. In August 2026, AWF lost estimated Share of Search among hastings recruitment agencies in New Zealand, from 20% to 17.9%.

  4. In August 2026, Adecco lost estimated Share of Search among hastings recruitment agencies in New Zealand, from 29.9% to 29.1%.

  5. Estimated monthly branded searches for Populous People in New Zealand fell 46.9% over 11 measured months, from 320 to 170 in August 2026.

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