Makita vs Milwaukee:Which is more popular?
In September 2026, Makita had more branded searches than Milwaukee among grass trimmer brands in New Zealand. Makita had about 8,100 branded searches, while Milwaukee had 10. Makita made up 24.3% of all grass trimmer brand searches we track, and Milwaukee accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about grass trimmer brands, Makita appeared in all five answers and Milwaukee in none.
Who do people search for more?
Makita, about 810 searches for every 1 for Milwaukee
Who does AI mention more?
Makita, mentioned in every answer we collected
Who does AI recommend more?
Makita, the only one of the two named
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Top grass trimmer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Milwaukee did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Husqvarna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ECHO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about grass trimmer brands
5 answers
Asked ChatGPT
“Which grass trimmer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best grass trimmer brands in New Zealand?”
Asked ChatGPT
“What's the best grass trimmer brand in New Zealand for a medium backyard?”
Searched Google, AI Overview
“grass trimmer nz”
Searched Google, AI Overview
“best line trimmer nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Makita or Milwaukee more popular in search?
This chart shows how often people search Google for Makita and Milwaukee by name. Each line represents a brand's share of searches for all eight grass trimmer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stihl | Ryobi | Makita | Husqvarna | ECHO | Greenworks | Bosch | Milwaukee |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 21.6% | 19.2% | 30.4% | 0.35% | 0.32% | 0.09% | 0.03% |
| Nov 2025 | 29% | 27.9% | 16.3% | 25.9% | 0.35% | 0.35% | 0.1% | 0.02% |
| Dec 2025 | 29.3% | 29.6% | 17.3% | 23% | 0.37% | 0.37% | 0.1% | 0.05% |
| Jan 2026 | 30.8% | 25.2% | 18.6% | 24.6% | 0.37% | 0.39% | 0.06% | 0.03% |
| Feb 2026 | 32.2% | 22.1% | 19.2% | 25.7% | 0.32% | 0.32% | 0.09% | 0.03% |
| Mar 2026 | 28.5% | 25.4% | 19.7% | 25.8% | 0.36% | 0.21% | 0.03% | 0.03% |
| Apr 2026 | 30% | 22.6% | 20.4% | 26.3% | 0.31% | 0.28% | 0.09% | 0.03% |
| May 2026 | 34.8% | 18.2% | 20.4% | 25.9% | 0.43% | 0.22% | 0.06% | 0.03% |
| Jun 2026 | 31.3% | 20.8% | 22.8% | 24.3% | 0.42% | 0.24% | 0.03% | 0.03% |
| Jul 2026 | 31.9% | 20.1% | 23.3% | 24.1% | 0.35% | 0.18% | 0.04% | 0.04% |
| Aug 2026 | 30.8% | 23.5% | 22.2% | 22.8% | 0.4% | 0.24% | 0.07% | 0.03% |
| Sep 2026 | 27.9% | 25.4% | 24.3% | 21.7% | 0.42% | 0.21% | 0.06% | 0.03% |
How has the Makita and Milwaukee comparison changed over the last 12 months?
3 findings
- Makita was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among grass trimmer brands in New Zealand moved from 19.2% to 24.3%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among grass trimmer brands in New Zealand held steady at 0.03%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand grass trimmer brands in September 2026?
1 change
In September 2026, Makita overtook Husqvarna to rank 3rd among grass trimmer brands in New Zealand, with 24.3% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Makita’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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