Brandwave

Bosch vs Makita:Which is more popular?

In September 2026, Makita had more branded searches than Bosch among grass trimmer brands in New Zealand. Makita had about 8,100 branded searches, while Bosch had 20. Makita made up 24.3% of all grass trimmer brand searches we track, and Bosch accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about grass trimmer brands, Makita appeared in all five answers and Bosch in none.

Among grass trimmer brands in New Zealand in September 2026

Who do people search for more?

Makita, about 405 searches for every 1 for Bosch

Makita 8.1K searchesBosch 20 searches

Who does AI mention more?

Makita, mentioned in every answer we collected

Makita in 5 of 5Bosch in 0 of 5

Who does AI recommend more?

Makita, the only one of the two named

Makita first in 5Bosch never named

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Top grass trimmer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Bosch did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Stihl2nd
  3. Ryobi3rd
  4. Husqvarna4th
  5. ECHO5th
  6. Greenworks–
  7. Bosch–
  8. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ECHO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grass trimmer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bosch or Makita more popular in search?

This chart shows how often people search Google for Bosch and Makita by name. Each line represents a brand's share of searches for all eight grass trimmer brands we track, month by month, from searches in New Zealand.

Bosch and Makita among grass trimmer brands in New Zealand, by month

Share of searches by month for Makita, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlRyobiMakitaHusqvarnaECHOGreenworksBoschMilwaukee
Oct 202527.9%21.6%19.2%30.4%0.35%0.32%0.09%0.03%
Nov 202529%27.9%16.3%25.9%0.35%0.35%0.1%0.02%
Dec 202529.3%29.6%17.3%23%0.37%0.37%0.1%0.05%
Jan 202630.8%25.2%18.6%24.6%0.37%0.39%0.06%0.03%
Feb 202632.2%22.1%19.2%25.7%0.32%0.32%0.09%0.03%
Mar 202628.5%25.4%19.7%25.8%0.36%0.21%0.03%0.03%
Apr 202630%22.6%20.4%26.3%0.31%0.28%0.09%0.03%
May 202634.8%18.2%20.4%25.9%0.43%0.22%0.06%0.03%
Jun 202631.3%20.8%22.8%24.3%0.42%0.24%0.03%0.03%
Jul 202631.9%20.1%23.3%24.1%0.35%0.18%0.04%0.04%
Aug 202630.8%23.5%22.2%22.8%0.4%0.24%0.07%0.03%
Sep 202627.9%25.4%24.3%21.7%0.42%0.21%0.06%0.03%

How has the Bosch and Makita comparison changed over the last 12 months?

3 findings
  • Makita was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among grass trimmer brands in New Zealand moved from 0.09% to 0.06%, and its estimated monthly branded searches moved from 30 to 20.
  • Across the 12 months ending September 2026, Makita’s share of searches among grass trimmer brands in New Zealand moved from 19.2% to 24.3%, and its estimated monthly branded searches moved from 6.6K to 8.1K.

How did search popularity change for New Zealand grass trimmer brands in September 2026?

2 changes

  1. In September 2026, Makita overtook Husqvarna to rank 3rd among grass trimmer brands in New Zealand, with 24.3% of the searches.

  2. Estimated monthly branded searches for Bosch in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bosch’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch grass trimmer

Makita

1 branded search term

  • makita

How the Brand Demand Index is measured

Other head-to-heads among grass trimmer brands

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