Brandwave

PING vs Sun Mountain:Which is more popular?

In September 2026, PING had more branded searches than Sun Mountain among golf bag brands in New Zealand. PING had about 640 branded searches, while Sun Mountain had 240. PING made up 10.1% of all golf bag brand searches we track, and Sun Mountain accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about golf bag brands, PING appeared in all four answers and Sun Mountain in three. PING and Sun Mountain were each mentioned first in two of the four answers.

Among golf bag brands in New Zealand in September 2026

Who do people search for more?

PING, about 3 searches for every 1 for Sun Mountain

PING 640 searchesSun Mountain 240 searches

Who does AI mention more?

PING, mentioned in every answer we collected

PING in 4 of 4Sun Mountain in 3 of 4

Who does AI recommend more?

Each is named first in 2 of 4 answers.

PING first in 2Sun Mountain first in 2

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Top golf bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, PING appeared in all four answers. Sun Mountain was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. PING and Sun Mountain were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PING1st
  2. Titleist2nd
  3. Sun Mountain2nd
  4. TaylorMade4th
  5. Callaway5th
  6. Ogio5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Titleist4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PING4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sun Mountain3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • TaylorMade1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Callaway1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ogio1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about golf bag brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is PING or Sun Mountain more popular in search?

This chart shows how often people search Google for PING and Sun Mountain by name. Each line represents a brand's share of searches for all six golf bag brands we track, month by month, from searches in New Zealand.

PING and Sun Mountain among golf bag brands in New Zealand, by month

Share of searches by month for PING, Sun Mountain. The figures are in the table below the chart.

View monthly share of searches table
MonthTitleistTaylorMadeCallawayPINGSun MountainOgio
Oct 202532.6%29.3%24.3%7.6%3.8%2.4%
Nov 202533.6%30.2%22.2%7.2%4.1%2.7%
Dec 202537.4%27.9%21.9%7.2%3.6%2%
Jan 202635.3%29.3%24.1%5.4%3.3%2.7%
Feb 202627.1%28.5%28.3%7.4%5.6%3%
Mar 202629.8%25.6%27.2%5.7%9.2%2.5%
Apr 202622.7%22.3%43.2%4.3%5.8%1.7%
May 202625.4%29.6%33.2%5.7%3.9%2.2%
Jun 202627.3%27.3%32.2%8%3%2.2%
Jul 202624.8%28.2%33.2%8.2%3.3%2.3%
Aug 202628.7%28.8%28.9%7.9%3.5%2.2%
Sep 202630.4%30.1%23.3%10.1%3.8%2.2%

How has the PING and Sun Mountain comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Sun Mountain took it in March 2026, PING took it in May 2026.
  • Across the 12 months ending September 2026, PING’s share of searches among golf bag brands in New Zealand moved from 7.6% to 10.1%, and its estimated monthly branded searches held steady at 640.
  • Across the 12 months ending September 2026, Sun Mountain’s share of searches among golf bag brands in New Zealand held steady at 3.8%, and its estimated monthly branded searches moved from 320 to 240.

How did search popularity change for New Zealand golf bag brands in September 2026?

2 changes
  1. In September 2026, PING gained share of searches among golf bag brands in New Zealand, from 7.9% to 10.1%.

  2. Sun Mountain’s share of searches among golf bag brands in New Zealand has gained ground for 3 months in a row, from 3% to 3.8% in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using PING’s and Sun Mountain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PING

2 branded search terms

  • ping bag golf
  • ping golf bag

Sun Mountain

2 branded search terms

  • sun mountain
  • sun mountain golf bag

How the Brand Demand Index is measured

Other head-to-heads among golf bag brands

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