Bosch vs Miele:Which is more popular?
In September 2026, Miele had more branded searches than Bosch among freestanding oven brands in New Zealand. Miele had about 2,900 branded searches, while Bosch had 170. Miele made up 6.9% of all freestanding oven brand searches we track, and Bosch accounted for 0.41%. When we asked ChatGPT and Google AI Overviews about freestanding oven brands, Bosch appeared in four of the five answers and Miele in none.
Follow Bosch vs Miele and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top freestanding oven brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Miele did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fisher & Paykel1st
Bosch2nd
Westinghouse3rd
Smeg4th
Beko5th
Electrolux6th
Haier–
Miele–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Westinghouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smeg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beko2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about freestanding oven brands
5 answers
Asked ChatGPT
“Which freestanding oven brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best freestanding oven brands in New Zealand?”
Asked ChatGPT
“What's the best freestanding oven brand in New Zealand for a family kitchen?”
Searched Google, AI Overview
“freestanding oven nz”
Searched Google, AI Overview
“best oven brands nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bosch or Miele more popular in search?
This chart shows how often people search Google for Bosch and Miele by name. Each line represents a brand's share of searches for all eight freestanding oven brands we track, month by month, from searches in New Zealand.
Share of searches by month for Miele, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Smeg | Haier | Miele | Electrolux | Westinghouse | Beko | Bosch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 10% | 15.3% | 7.7% | 6.8% | 4.2% | 1.7% | 0.55% |
| Nov 2025 | 55.9% | 10.1% | 12.6% | 9.7% | 6.6% | 3.6% | 1.2% | 0.32% |
| Dec 2025 | 54.8% | 9.9% | 13.9% | 7.6% | 8.3% | 3.5% | 1.5% | 0.38% |
| Jan 2026 | 54.4% | 8.4% | 15.2% | 7.8% | 8.6% | 3.5% | 1.7% | 0.46% |
| Feb 2026 | 57.7% | 7.4% | 13.3% | 8.6% | 7.5% | 3.7% | 1.5% | 0.31% |
| Mar 2026 | 60.7% | 7.5% | 11.6% | 8.4% | 6.2% | 3.9% | 1.3% | 0.34% |
| Apr 2026 | 55.5% | 8.2% | 14.7% | 8% | 7.5% | 4.3% | 1.4% | 0.38% |
| May 2026 | 58.3% | 7.5% | 13.1% | 8.9% | 6.4% | 3.8% | 1.6% | 0.34% |
| Jun 2026 | 57.1% | 8.8% | 13.1% | 8.2% | 7.1% | 3.7% | 1.6% | 0.33% |
| Jul 2026 | 53.5% | 18.3% | 11.7% | 5.6% | 5.6% | 3.7% | 1.3% | 0.33% |
| Aug 2026 | 49% | 23.1% | 11.8% | 5.7% | 5.2% | 3.8% | 1% | 0.28% |
| Sep 2026 | 48.3% | 19.1% | 13.3% | 6.9% | 6.4% | 4.6% | 1% | 0.41% |
How has the Bosch and Miele comparison changed over the last 12 months?
3 findings
- Miele was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among freestanding oven brands in New Zealand moved from 0.55% to 0.41%, and its estimated monthly branded searches moved from 210 to 170.
- Across the 12 months ending September 2026, Miele’s share of searches among freestanding oven brands in New Zealand moved from 7.7% to 6.9%, and its estimated monthly branded searches moved from 3K to 2.9K.
How did search popularity change for New Zealand freestanding oven brands in September 2026?
2 changes
In September 2026, Miele gained share of searches among freestanding oven brands in New Zealand, from 5.7% to 6.9%.
Estimated monthly branded searches for Bosch in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bosch’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among freestanding oven brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.