Bosch vs Electrolux:Which is more popular?
In September 2026, Electrolux had more branded searches than Bosch among freestanding oven brands in New Zealand. Electrolux had about 2,690 branded searches, while Bosch had 170. Electrolux made up 6.4% of all freestanding oven brand searches we track, and Bosch accounted for 0.41%. When we asked ChatGPT and Google AI Overviews about freestanding oven brands, Bosch appeared in four of the five answers and Electrolux in one. Bosch was mentioned before Electrolux in every answer.
Who do people search for more?
Electrolux, about 16 searches for every 1 for Bosch
Who does AI mention more?
Bosch, mentioned in 4 of 5 answers, Electrolux in 1
Who does AI recommend more?
Bosch, named ahead of Electrolux in every answer
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Top freestanding oven brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Electrolux was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bosch was listed before Electrolux in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fisher & Paykel1st- Bosch2nd
Westinghouse3rd
Smeg4th
Beko5th- Electrolux6th
Haier–
Miele–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Westinghouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smeg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beko2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about freestanding oven brands
5 answers
Asked ChatGPT
“Which freestanding oven brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best freestanding oven brands in New Zealand?”
Asked ChatGPT
“What's the best freestanding oven brand in New Zealand for a family kitchen?”
Searched Google, AI Overview
“freestanding oven nz”
Searched Google, AI Overview
“best oven brands nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bosch or Electrolux more popular in search?
This chart shows how often people search Google for Bosch and Electrolux by name. Each line represents a brand's share of searches for all eight freestanding oven brands we track, month by month, from searches in New Zealand.
Share of searches by month for Electrolux, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Smeg | Haier | Miele | Electrolux | Westinghouse | Beko | Bosch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 10% | 15.3% | 7.7% | 6.8% | 4.2% | 1.7% | 0.55% |
| Nov 2025 | 55.9% | 10.1% | 12.6% | 9.7% | 6.6% | 3.6% | 1.2% | 0.32% |
| Dec 2025 | 54.8% | 9.9% | 13.9% | 7.6% | 8.3% | 3.5% | 1.5% | 0.38% |
| Jan 2026 | 54.4% | 8.4% | 15.2% | 7.8% | 8.6% | 3.5% | 1.7% | 0.46% |
| Feb 2026 | 57.7% | 7.4% | 13.3% | 8.6% | 7.5% | 3.7% | 1.5% | 0.31% |
| Mar 2026 | 60.7% | 7.5% | 11.6% | 8.4% | 6.2% | 3.9% | 1.3% | 0.34% |
| Apr 2026 | 55.5% | 8.2% | 14.7% | 8% | 7.5% | 4.3% | 1.4% | 0.38% |
| May 2026 | 58.3% | 7.5% | 13.1% | 8.9% | 6.4% | 3.8% | 1.6% | 0.34% |
| Jun 2026 | 57.1% | 8.8% | 13.1% | 8.2% | 7.1% | 3.7% | 1.6% | 0.33% |
| Jul 2026 | 53.5% | 18.3% | 11.7% | 5.6% | 5.6% | 3.7% | 1.3% | 0.33% |
| Aug 2026 | 49% | 23.1% | 11.8% | 5.7% | 5.2% | 3.8% | 1% | 0.28% |
| Sep 2026 | 48.3% | 19.1% | 13.3% | 6.9% | 6.4% | 4.6% | 1% | 0.41% |
How has the Bosch and Electrolux comparison changed over the last 12 months?
3 findings
- Electrolux was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among freestanding oven brands in New Zealand moved from 0.55% to 0.41%, and its estimated monthly branded searches moved from 210 to 170.
- Across the 12 months ending September 2026, Electrolux’s share of searches among freestanding oven brands in New Zealand moved from 6.8% to 6.4%, and its estimated monthly branded searches moved from 2.6K to 2.7K.
How did search popularity change for New Zealand freestanding oven brands in September 2026?
2 changes
In September 2026, Electrolux gained share of searches among freestanding oven brands in New Zealand, from 5.2% to 6.4%.
Estimated monthly branded searches for Bosch in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Bosch’s and Electrolux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bosch
1 branded search term
- bosch freestanding oven
Electrolux
9 branded search terms
- electrolux
- electrolux appliances
- electrolux ergorapido
- electrolux induction
- electrolux powerforce
- electrolux silent performer
- electrolux ultrasilencer
- electrolux washing
- s bag electrolux
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