Brandwave

Beko vs Westinghouse:Which is more popular?

In September 2026, Westinghouse had more branded searches than Beko among freestanding oven brands in New Zealand. Westinghouse had about 1,900 branded searches, while Beko had 430. Westinghouse made up 4.6% of all freestanding oven brand searches we track, and Beko accounted for 1%. When we asked ChatGPT and Google AI Overviews about freestanding oven brands, Westinghouse appeared in all five answers and Beko in two. Westinghouse was mentioned before Beko in every answer.

Among freestanding oven brands in New Zealand in September 2026

Who do people search for more?

Westinghouse, about 4 searches for every 1 for Beko

Westinghouse 1.9K searchesBeko 430 searches

Who does AI mention more?

Westinghouse, mentioned in every answer we collected

Westinghouse in 5 of 5Beko in 2 of 5

Who does AI recommend more?

Westinghouse, named ahead of Beko in every answer

Westinghouse first in 4Beko never first

Follow Beko vs Westinghouse and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top freestanding oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Westinghouse appeared in all five answers. Beko was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Westinghouse was listed before Beko in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisher & Paykel1st
  2. Bosch2nd
  3. Westinghouse3rd
  4. Smeg4th
  5. Beko5th
  6. Electrolux6th
  7. Haier–
  8. Miele–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Westinghouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beko2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about freestanding oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Beko or Westinghouse more popular in search?

This chart shows how often people search Google for Beko and Westinghouse by name. Each line represents a brand's share of searches for all eight freestanding oven brands we track, month by month, from searches in New Zealand.

Beko and Westinghouse among freestanding oven brands in New Zealand, by month

Share of searches by month for Westinghouse, Beko. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelSmegHaierMieleElectroluxWestinghouseBekoBosch
Oct 202553.8%10%15.3%7.7%6.8%4.2%1.7%0.55%
Nov 202555.9%10.1%12.6%9.7%6.6%3.6%1.2%0.32%
Dec 202554.8%9.9%13.9%7.6%8.3%3.5%1.5%0.38%
Jan 202654.4%8.4%15.2%7.8%8.6%3.5%1.7%0.46%
Feb 202657.7%7.4%13.3%8.6%7.5%3.7%1.5%0.31%
Mar 202660.7%7.5%11.6%8.4%6.2%3.9%1.3%0.34%
Apr 202655.5%8.2%14.7%8%7.5%4.3%1.4%0.38%
May 202658.3%7.5%13.1%8.9%6.4%3.8%1.6%0.34%
Jun 202657.1%8.8%13.1%8.2%7.1%3.7%1.6%0.33%
Jul 202653.5%18.3%11.7%5.6%5.6%3.7%1.3%0.33%
Aug 202649%23.1%11.8%5.7%5.2%3.8%1%0.28%
Sep 202648.3%19.1%13.3%6.9%6.4%4.6%1%0.41%

How has the Beko and Westinghouse comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand freestanding oven brands in September 2026?

2 changes
  1. In September 2026, Westinghouse gained share of searches among freestanding oven brands in New Zealand, from 3.8% to 4.6%.

  2. Estimated monthly branded searches for Beko in New Zealand fell 32.8% over 12 measured months, from 640 to 430 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Beko’s and Westinghouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beko

2 branded search terms

  • beko
  • beko appliances

Westinghouse

1 branded search term

  • westinghouse oven

How the Brand Demand Index is measured

Other head-to-heads among freestanding oven brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.