EROAD vs Smartrak:Which is more popular?
In September 2026, EROAD had more branded searches than Smartrak among fleet telematics providers in New Zealand. EROAD had about 9,270 branded searches, while Smartrak had 390. EROAD made up 63.8% of all fleet telematics provider searches we track, and Smartrak accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about fleet telematics providers, EROAD appeared in four of the five answers and Smartrak in three. EROAD was mentioned before Smartrak in every answer that named either.
Who do people search for more?
EROAD, about 24 searches for every 1 for Smartrak
Who does AI mention more?
EROAD, mentioned in 4 of 5 answers, Smartrak in 3
Who does AI recommend more?
EROAD, named ahead of Smartrak in 4 of 4 answers
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Top fleet telematics providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, EROAD was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Smartrak was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. EROAD was listed before Smartrak in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- EROAD1st
Argus Tracking2nd
Teletrac Navman3rd- Smartrak4th
Webfleet5th
Cartrack6th- Sensium7th
Geotab8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Teletrac Navman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EROAD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Argus Tracking4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smartrak3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cartrack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sensium2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Geotab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Webfleet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about fleet telematics providers
5 answers
Asked ChatGPT
“Which fleet telematics provider should I use in New Zealand?”
Asked ChatGPT
“What are the best fleet telematics providers in New Zealand?”
Asked ChatGPT
“What's the best fleet telematics provider in New Zealand for gps fleet tracking?”
Searched Google, AI Overview
“fleet tracking nz”
Searched Google, AI Overview
“gps fleet tracking nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is EROAD or Smartrak more popular in search?
This chart shows how often people search Google for EROAD and Smartrak by name. Each line represents a brand's share of searches for all eight fleet telematics providers we track, month by month, from searches in New Zealand.
Share of searches by month for EROAD, Smartrak. The figures are in the table below the chart.
View monthly share of searches table
| Month | EROAD | Cartrack | Argus Tracking | Teletrac Navman | Sensium | Smartrak | Geotab | Webfleet |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.3% | 16.3% | 6.8% | 3.3% | 2.6% | 4.9% | 1.1% | 0.75% |
| Nov 2025 | 64% | 15.9% | 5.8% | 4% | 2.6% | 5.8% | 0.93% | 0.99% |
| Dec 2025 | 65.1% | 16.2% | 6.1% | 3.3% | 2.7% | 5% | 0.94% | 0.68% |
| Jan 2026 | 61.6% | 19.2% | 5.8% | 4.7% | 2.6% | 4.7% | 0.8% | 0.64% |
| Feb 2026 | 64.6% | 17.2% | 6.3% | 3.4% | 1.9% | 5.2% | 1% | 0.36% |
| Mar 2026 | 61.6% | 19.3% | 6.6% | 4% | 2.1% | 4.8% | 1% | 0.66% |
| Apr 2026 | 64.9% | 17.4% | 6.4% | 2.8% | 2.8% | 4.3% | 1% | 0.36% |
| May 2026 | 66.1% | 17.8% | 6.5% | 2.4% | 1.9% | 3.6% | 1.1% | 0.67% |
| Jun 2026 | 63% | 20.6% | 7.1% | 2.8% | 2.3% | 2.8% | 1.2% | 0.35% |
| Jul 2026 | 63.4% | 20.6% | 6.3% | 3.4% | 2.3% | 2.3% | 1.3% | 0.5% |
| Aug 2026 | 62.8% | 20.3% | 7% | 3.4% | 2.2% | 2.7% | 1.2% | 0.42% |
| Sep 2026 | 63.8% | 20% | 6.1% | 3.4% | 2.7% | 2.7% | 1.2% | 0.28% |
How has the EROAD and Smartrak comparison changed over the last 12 months?
3 findings
- EROAD was ahead of Smartrak in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, EROAD’s share of searches among fleet telematics providers in New Zealand moved from 64.3% to 63.8%, and its estimated monthly branded searches moved from 9.5K to 9.3K.
- Across the 12 months ending September 2026, Smartrak’s share of searches among fleet telematics providers in New Zealand moved from 4.9% to 2.7%, and its estimated monthly branded searches moved from 720 to 390.
How did search popularity change for New Zealand fleet telematics providers in September 2026?
2 changes
In September 2026, EROAD gained share of searches among fleet telematics providers in New Zealand, from 62.8% to 63.8%.
In September 2026, Smartrak fell from 5th to 6th among fleet telematics providers in New Zealand.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using EROAD’s and Smartrak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fleet telematics providers
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