Ferry operators in New Zealand:Which brands are most popular in search?
In August 2026, Bluebridge was the most searched among ferry operators in New Zealand, with an estimated 55.5K branded searches and 48.4% estimated Share of Search within this set.
Bluebridge48.4%
Interislander38.9%SeaLink7.4%
Fullers3605.4%
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Share of SearchLeaderboard
Compare the ferry operators New Zealanders book for Cook Strait and harbour crossings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bluebridge, Interislander, SeaLink, Fullers360. The figures are in the table below the chart.
View monthly share of search table
| Month | Bluebridge | Interislander | SeaLink | Fullers360 |
|---|---|---|---|---|
| Oct 2025 | 43.3% | 43.5% | 7.5% | 5.7% |
| Nov 2025 | 44.5% | 42.3% | 7.2% | 5.9% |
| Dec 2025 | 41.7% | 43.6% | 7.7% | 7% |
| Jan 2026 | 45.1% | 43.1% | 6.2% | 5.6% |
| Feb 2026 | 43% | 44.9% | 5.7% | 6.4% |
| Mar 2026 | 44.8% | 44.7% | 5.6% | 4.9% |
| Apr 2026 | 38.6% | 46.3% | 8% | 7.1% |
| May 2026 | 40% | 43.7% | 8.3% | 7.9% |
| Jun 2026 | 44.5% | 41.8% | 7.8% | 5.9% |
| Jul 2026 | 43.1% | 42% | 8.5% | 6.4% |
| Aug 2026 | 48.4% | 38.9% | 7.4% | 5.4% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.4% | 55.5K | +21.5% | +5.3 points | |
| 2, held 2nd | 38.9% | 44.6K | +0.09% | -3.2 points | |
| 3, held 3rd | 7.4% | 8.5K | -6.1% | -1.1 points | |
| 4, held 4th | 5.4% | 6.2K | -8.1% | -1 points |
48.4%
held 1st · 55.5K estimated branded searches · +21.5% vs prior month · +5.3 points
38.9%
held 2nd · 44.6K estimated branded searches · +0.09% vs prior month · -3.2 points
3.
7.4%
held 3rd · 8.5K estimated branded searches · -6.1% vs prior month · -1.1 points
5.4%
held 4th · 6.2K estimated branded searches · -8.1% vs prior month · -1 points
Compare search popularity between leading brands
- Bluebridge vs Interislander: compare search popularity
- Bluebridge vs Fullers360: compare search popularity
- Interislander vs Fullers360: compare search popularity
- SeaLink vs Fullers360: compare search popularity
- Compare any of these brands
Which brand is most popular in search among ferry operators in New Zealand?
4 brands
In August 2026, Bluebridge was the most searched among ferry operators in New Zealand, with an estimated 55.5K branded searches and 48.4% estimated Share of Search within this set. Interislander is in 2nd place, 9.5 percentage points behind at 38.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Bluebridge | 43.3% → 48.4% | 48.4%Aug 2026 | 38.6%Apr 2026 | 2nd → 1st |
| Interislander | 43.5% → 38.9% | 46.3%Apr 2026 | 38.9%Aug 2026 | 1st → 2nd |
| SeaLink | 7.5% → 7.4% | 8.5%Jul 2026 | 5.6%Mar 2026 | 3rd |
| Fullers360 | 5.7% → 5.4% | 7.9%May 2026 | 4.9%Mar 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Bluebridge’s estimated Share of Search among ferry operators in New Zealand increased from 43.3% to 48.4%.
- Across the 11 months ending August 2026, Interislander’s estimated Share of Search among ferry operators in New Zealand decreased from 43.5% to 38.9%.
- Across the 11 months ending August 2026, Bluebridge’s estimated Share of Search among ferry operators in New Zealand peaked at 48.4% in August 2026 and was lowest at 38.6% in April 2026.
- Across the 11 months ending August 2026, Interislander’s estimated Share of Search among ferry operators in New Zealand peaked at 46.3% in April 2026 and was lowest at 38.9% in August 2026.
- Across the 11 months ending August 2026, SeaLink’s estimated Share of Search among ferry operators in New Zealand peaked at 8.5% in July 2026 and was lowest at 5.6% in March 2026.
- Across the 11 months ending August 2026, Fullers360’s estimated Share of Search among ferry operators in New Zealand peaked at 7.9% in May 2026 and was lowest at 4.9% in March 2026.
- Across the 11 months ending August 2026, Bluebridge rose from 2nd to 1st among ferry operators in New Zealand.
- Across the 11 months ending August 2026, Interislander fell from 1st to 2nd among ferry operators in New Zealand.
- Across the 11 months ending August 2026, SeaLink and Fullers360 held steady: their estimated Share of Search among ferry operators in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand ferry operators in August 2026?
4 changes
In August 2026, Bluebridge gained estimated Share of Search among ferry operators in New Zealand, from 43.1% to 48.4%.
In August 2026, Interislander lost estimated Share of Search among ferry operators in New Zealand, from 42% to 38.9%.
In August 2026, SeaLink lost estimated Share of Search among ferry operators in New Zealand, from 8.5% to 7.4%.
In August 2026, Fullers360 lost estimated Share of Search among ferry operators in New Zealand, from 6.4% to 5.4%.
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