Bluebridge vs Interislander:Which is more popular by branded search in New Zealand?
In August 2026, Bluebridge had more branded searches than Interislander among ferry operators in New Zealand. Bluebridge was estimated to have 55.5K branded searches compared to Interislander’s 44.6K, and held a 48.4% Share of Search versus Interislander’s 38.9%.
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Which is more popular in search, Bluebridge or Interislander?
Compare the ferry operators New Zealanders book for Cook Strait and harbour crossings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bluebridge, Interislander. The figures are in the table below the chart.
View monthly share of search table
| Month | Bluebridge | Interislander | SeaLink | Fullers360 |
|---|---|---|---|---|
| Oct 2025 | 43.3% | 43.5% | 7.5% | 5.7% |
| Nov 2025 | 44.5% | 42.3% | 7.2% | 5.9% |
| Dec 2025 | 41.7% | 43.6% | 7.7% | 7% |
| Jan 2026 | 45.1% | 43.1% | 6.2% | 5.6% |
| Feb 2026 | 43% | 44.9% | 5.7% | 6.4% |
| Mar 2026 | 44.8% | 44.7% | 5.6% | 4.9% |
| Apr 2026 | 38.6% | 46.3% | 8% | 7.1% |
| May 2026 | 40% | 43.7% | 8.3% | 7.9% |
| Jun 2026 | 44.5% | 41.8% | 7.8% | 5.9% |
| Jul 2026 | 43.1% | 42% | 8.5% | 6.4% |
| Aug 2026 | 48.4% | 38.9% | 7.4% | 5.4% |
| Sep 2026 | — | — | — | — |
How has the Bluebridge and Interislander comparison changed over the last 12 months?
3 findings
- The lead changed hands 7 times in the 11 months ending August 2026: Bluebridge took it in November 2025, Interislander took it in December 2025, Bluebridge took it in January 2026, Interislander took it in February 2026, Bluebridge took it in March 2026, Interislander took it in April 2026, Bluebridge took it in June 2026.
- Across the 11 months ending August 2026, Bluebridge’s estimated Share of Search among ferry operators in New Zealand moved from 43.3% to 48.4%, and its estimated monthly branded searches moved from 63K to 55.5K.
- Across the 11 months ending August 2026, Interislander’s estimated Share of Search among ferry operators in New Zealand moved from 43.5% to 38.9%, and its estimated monthly branded searches moved from 63.4K to 44.6K.
How did search popularity change for New Zealand ferry operators in August 2026?
2 changes
In August 2026, Bluebridge gained estimated Share of Search among ferry operators in New Zealand, from 43.1% to 48.4%.
In August 2026, Interislander lost estimated Share of Search among ferry operators in New Zealand, from 42% to 38.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Bluebridge’s and Interislander’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bluebridge
27 branded search terms
- bluebridge
- bluebridge booking
- bluebridge co nz
- bluebridge connemara
- bluebridge cook strait
- bluebridge cook strait ferry
- bluebridge discount
- bluebridge ferry
- bluebridge ferry booking
- bluebridge ferry cost
- bluebridge ferry crossing
- bluebridge ferry discount
- bluebridge ferry tickets
- bluebridge freight
- bluebridge manage booking
- bluebridge near me
- bluebridge new zealand
- bluebridge nz
- bluebridge sailings
- bluebridge tickets
- bluebridge timetable
- bluebridge voucher
- booking bluebridge ferry
- connemara bluebridge
- nzmca bluebridge discount
- straitnz bluebridge
- www bluebridge
Interislander
18 branded search terms
- aa discount interislander
- interislander
- interislander booking
- interislander co nz
- interislander cook strait ferry
- interislander ferry price for car
- interislander ferry terminal
- interislander kaiarahi
- interislander kaitaki
- interislander new zealand
- interislander nz
- interislander prices
- interislander sailings
- interislander terminal
- interislander tickets
- interislander time
- interislander timetable
- new interislander
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.