How popular isBluebridge in search?
In August 2026, there were an estimated 55.5K branded searches for Bluebridge in New Zealand which is down 11.9% over the last 11 months. Bluebridge holds 48.4% estimated Share of Search among New Zealand ferry operators and is ranked 1st of 4 competitors for search popularity.
Bluebridge48.4%
Interislander38.9%SeaLink7.4%
Fullers3605.4%
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Which ferry operators compete with Bluebridge?
Share of Search by month for Bluebridge, Interislander, SeaLink, Fullers360. The figures are in the table below the chart.
View monthly share of search table
| Month | Bluebridge | Interislander | SeaLink | Fullers360 |
|---|---|---|---|---|
| Oct 2025 | 43.3% | 43.5% | 7.5% | 5.7% |
| Nov 2025 | 44.5% | 42.3% | 7.2% | 5.9% |
| Dec 2025 | 41.7% | 43.6% | 7.7% | 7% |
| Jan 2026 | 45.1% | 43.1% | 6.2% | 5.6% |
| Feb 2026 | 43% | 44.9% | 5.7% | 6.4% |
| Mar 2026 | 44.8% | 44.7% | 5.6% | 4.9% |
| Apr 2026 | 38.6% | 46.3% | 8% | 7.1% |
| May 2026 | 40% | 43.7% | 8.3% | 7.9% |
| Jun 2026 | 44.5% | 41.8% | 7.8% | 5.9% |
| Jul 2026 | 43.1% | 42% | 8.5% | 6.4% |
| Aug 2026 | 48.4% | 38.9% | 7.4% | 5.4% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.4% | 55.5K | +21.5% | +5.3 points | |
| 2, held 2nd | 38.9% | 44.6K | +0.09% | -3.2 points | |
| 3, held 3rd | 7.4% | 8.5K | -6.1% | -1.1 points | |
| 4, held 4th | 5.4% | 6.2K | -8.1% | -1 points |
48.4%
held 1st · 55.5K estimated branded searches · +21.5% vs prior month · +5.3 points
38.9%
held 2nd · 44.6K estimated branded searches · +0.09% vs prior month · -3.2 points
3.
7.4%
held 3rd · 8.5K estimated branded searches · -6.1% vs prior month · -1.1 points
5.4%
held 4th · 6.2K estimated branded searches · -8.1% vs prior month · -1 points
Compare search popularity between Bluebridge and its closest rivals
How has branded search demand for Bluebridge changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bluebridge in New Zealand fell from 63K to 55.5K.
- Across the 11 months ending August 2026, Bluebridge’s estimated Share of Search among ferry operators in New Zealand increased from 43.3% to 48.4%.
- Across the 11 months ending August 2026, Bluebridge’s estimated Share of Search among ferry operators in New Zealand peaked at 48.4% in August 2026 and was lowest at 38.6% in April 2026.
- Across the 11 months ending August 2026, Bluebridge rose from 2nd to 1st among ferry operators in New Zealand.
How did search popularity change for New Zealand ferry operators in August 2026?
4 changes
In August 2026, Bluebridge gained estimated Share of Search among ferry operators in New Zealand, from 43.1% to 48.4%.
In August 2026, Interislander lost estimated Share of Search among ferry operators in New Zealand, from 42% to 38.9%.
In August 2026, SeaLink lost estimated Share of Search among ferry operators in New Zealand, from 8.5% to 7.4%.
In August 2026, Fullers360 lost estimated Share of Search among ferry operators in New Zealand, from 6.4% to 5.4%.
How is Bluebridge measured?
Brandwave collects information about searches that people make online using Bluebridge’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
27 branded search terms
- bluebridge
- bluebridge booking
- bluebridge co nz
- bluebridge connemara
- bluebridge cook strait
- bluebridge cook strait ferry
- bluebridge discount
- bluebridge ferry
- bluebridge ferry booking
- bluebridge ferry cost
- bluebridge ferry crossing
- bluebridge ferry discount
- bluebridge ferry tickets
- bluebridge freight
- bluebridge manage booking
- bluebridge near me
- bluebridge new zealand
- bluebridge nz
- bluebridge sailings
- bluebridge tickets
- bluebridge timetable
- bluebridge voucher
- booking bluebridge ferry
- connemara bluebridge
- nzmca bluebridge discount
- straitnz bluebridge
- www bluebridge
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