Bluebridge vs Fullers360:Which is more popular by branded search in New Zealand?
In August 2026, Bluebridge had more branded searches than Fullers360 among ferry operators in New Zealand. Bluebridge was estimated to have 55.5K branded searches compared to Fullers360’s 6.2K, and held a 48.4% Share of Search versus Fullers360’s 5.4%.
Follow Bluebridge vs Fullers360 and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Bluebridge or Fullers360?
Compare the ferry operators New Zealanders book for Cook Strait and harbour crossings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bluebridge, Fullers360. The figures are in the table below the chart.
View monthly share of search table
| Month | Bluebridge | Interislander | SeaLink | Fullers360 |
|---|---|---|---|---|
| Oct 2025 | 43.3% | 43.5% | 7.5% | 5.7% |
| Nov 2025 | 44.5% | 42.3% | 7.2% | 5.9% |
| Dec 2025 | 41.7% | 43.6% | 7.7% | 7% |
| Jan 2026 | 45.1% | 43.1% | 6.2% | 5.6% |
| Feb 2026 | 43% | 44.9% | 5.7% | 6.4% |
| Mar 2026 | 44.8% | 44.7% | 5.6% | 4.9% |
| Apr 2026 | 38.6% | 46.3% | 8% | 7.1% |
| May 2026 | 40% | 43.7% | 8.3% | 7.9% |
| Jun 2026 | 44.5% | 41.8% | 7.8% | 5.9% |
| Jul 2026 | 43.1% | 42% | 8.5% | 6.4% |
| Aug 2026 | 48.4% | 38.9% | 7.4% | 5.4% |
| Sep 2026 | — | — | — | — |
How has the Bluebridge and Fullers360 comparison changed over the last 12 months?
3 findings
- Bluebridge was ahead of Fullers360 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bluebridge’s estimated Share of Search among ferry operators in New Zealand moved from 43.3% to 48.4%, and its estimated monthly branded searches moved from 63K to 55.5K.
- Across the 11 months ending August 2026, Fullers360’s estimated Share of Search among ferry operators in New Zealand moved from 5.7% to 5.4%, and its estimated monthly branded searches moved from 8.3K to 6.2K.
How did search popularity change for New Zealand ferry operators in August 2026?
2 changes
In August 2026, Bluebridge gained estimated Share of Search among ferry operators in New Zealand, from 43.1% to 48.4%.
In August 2026, Fullers360 lost estimated Share of Search among ferry operators in New Zealand, from 6.4% to 5.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Bluebridge’s and Fullers360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bluebridge
27 branded search terms
- bluebridge
- bluebridge booking
- bluebridge co nz
- bluebridge connemara
- bluebridge cook strait
- bluebridge cook strait ferry
- bluebridge discount
- bluebridge ferry
- bluebridge ferry booking
- bluebridge ferry cost
- bluebridge ferry crossing
- bluebridge ferry discount
- bluebridge ferry tickets
- bluebridge freight
- bluebridge manage booking
- bluebridge near me
- bluebridge new zealand
- bluebridge nz
- bluebridge sailings
- bluebridge tickets
- bluebridge timetable
- bluebridge voucher
- booking bluebridge ferry
- connemara bluebridge
- nzmca bluebridge discount
- straitnz bluebridge
- www bluebridge
Fullers360
5 branded search terms
- fullers co nz
- fullers ferries
- fullers360
- fullers360 ferry
- fullers360 timetable
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.