How popular isSeaLink in search?
In August 2026, there were an estimated 8.5K branded searches for SeaLink in New Zealand which is down 22.8% over the last 11 months. SeaLink holds 7.4% estimated Share of Search among New Zealand ferry operators and is ranked 3rd of 4 competitors for search popularity.
Bluebridge48.4%
Interislander38.9%SeaLink7.4%
Fullers3605.4%
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Which ferry operators compete with SeaLink?
Share of Search by month for Bluebridge, Interislander, SeaLink, Fullers360. The figures are in the table below the chart.
View monthly share of search table
| Month | Bluebridge | Interislander | SeaLink | Fullers360 |
|---|---|---|---|---|
| Oct 2025 | 43.3% | 43.5% | 7.5% | 5.7% |
| Nov 2025 | 44.5% | 42.3% | 7.2% | 5.9% |
| Dec 2025 | 41.7% | 43.6% | 7.7% | 7% |
| Jan 2026 | 45.1% | 43.1% | 6.2% | 5.6% |
| Feb 2026 | 43% | 44.9% | 5.7% | 6.4% |
| Mar 2026 | 44.8% | 44.7% | 5.6% | 4.9% |
| Apr 2026 | 38.6% | 46.3% | 8% | 7.1% |
| May 2026 | 40% | 43.7% | 8.3% | 7.9% |
| Jun 2026 | 44.5% | 41.8% | 7.8% | 5.9% |
| Jul 2026 | 43.1% | 42% | 8.5% | 6.4% |
| Aug 2026 | 48.4% | 38.9% | 7.4% | 5.4% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.4% | 55.5K | +21.5% | +5.3 points | |
| 2, held 2nd | 38.9% | 44.6K | +0.09% | -3.2 points | |
| 3, held 3rd | 7.4% | 8.5K | -6.1% | -1.1 points | |
| 4, held 4th | 5.4% | 6.2K | -8.1% | -1 points |
48.4%
held 1st · 55.5K estimated branded searches · +21.5% vs prior month · +5.3 points
38.9%
held 2nd · 44.6K estimated branded searches · +0.09% vs prior month · -3.2 points
3.
7.4%
held 3rd · 8.5K estimated branded searches · -6.1% vs prior month · -1.1 points
5.4%
held 4th · 6.2K estimated branded searches · -8.1% vs prior month · -1 points
Compare search popularity between SeaLink and its closest rivals
How has branded search demand for SeaLink changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for SeaLink in New Zealand fell from 11K to 8.5K.
- Across the 11 months ending August 2026, SeaLink’s estimated Share of Search among ferry operators in New Zealand peaked at 8.5% in July 2026 and was lowest at 5.6% in March 2026.
How did search popularity change for New Zealand ferry operators in August 2026?
4 changes
In August 2026, Bluebridge gained estimated Share of Search among ferry operators in New Zealand, from 43.1% to 48.4%.
In August 2026, Interislander lost estimated Share of Search among ferry operators in New Zealand, from 42% to 38.9%.
In August 2026, SeaLink lost estimated Share of Search among ferry operators in New Zealand, from 8.5% to 7.4%.
In August 2026, Fullers360 lost estimated Share of Search among ferry operators in New Zealand, from 6.4% to 5.4%.
How is SeaLink measured?
Brandwave collects information about searches that people make online using SeaLink’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
13 branded search terms
- sealink
- sealink au
- sealink car ferry
- sealink co nz
- sealink ferry
- sealink ferry terminal
- sealink freight
- sealink near me
- sealink nz
- sealink online
- sealink tickets
- sealink timetable
- sealink waiheke
Do you work for SeaLink? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is SeaLink your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.