Fullers360 vs SeaLink:Which is more popular by branded search in New Zealand?
In August 2026, SeaLink had more branded searches than Fullers360 among ferry operators in New Zealand. SeaLink was estimated to have 8.5K branded searches compared to Fullers360’s 6.2K, and held a 7.4% Share of Search versus Fullers360’s 5.4%.
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Which is more popular in search, Fullers360 or SeaLink?
Compare the ferry operators New Zealanders book for Cook Strait and harbour crossings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SeaLink, Fullers360. The figures are in the table below the chart.
View monthly share of search table
| Month | Bluebridge | Interislander | SeaLink | Fullers360 |
|---|---|---|---|---|
| Oct 2025 | 43.3% | 43.5% | 7.5% | 5.7% |
| Nov 2025 | 44.5% | 42.3% | 7.2% | 5.9% |
| Dec 2025 | 41.7% | 43.6% | 7.7% | 7% |
| Jan 2026 | 45.1% | 43.1% | 6.2% | 5.6% |
| Feb 2026 | 43% | 44.9% | 5.7% | 6.4% |
| Mar 2026 | 44.8% | 44.7% | 5.6% | 4.9% |
| Apr 2026 | 38.6% | 46.3% | 8% | 7.1% |
| May 2026 | 40% | 43.7% | 8.3% | 7.9% |
| Jun 2026 | 44.5% | 41.8% | 7.8% | 5.9% |
| Jul 2026 | 43.1% | 42% | 8.5% | 6.4% |
| Aug 2026 | 48.4% | 38.9% | 7.4% | 5.4% |
| Sep 2026 | — | — | — | — |
How has the Fullers360 and SeaLink comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Fullers360 took it in February 2026, SeaLink took it in March 2026.
- Across the 11 months ending August 2026, Fullers360’s estimated Share of Search among ferry operators in New Zealand moved from 5.7% to 5.4%, and its estimated monthly branded searches moved from 8.3K to 6.2K.
- Across the 11 months ending August 2026, SeaLink’s estimated Share of Search among ferry operators in New Zealand moved from 7.5% to 7.4%, and its estimated monthly branded searches moved from 11K to 8.5K.
How did search popularity change for New Zealand ferry operators in August 2026?
2 changes
In August 2026, SeaLink lost estimated Share of Search among ferry operators in New Zealand, from 8.5% to 7.4%.
In August 2026, Fullers360 lost estimated Share of Search among ferry operators in New Zealand, from 6.4% to 5.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Fullers360’s and SeaLink’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fullers360
5 branded search terms
- fullers co nz
- fullers ferries
- fullers360
- fullers360 ferry
- fullers360 timetable
SeaLink
13 branded search terms
- sealink
- sealink au
- sealink car ferry
- sealink co nz
- sealink ferry
- sealink ferry terminal
- sealink freight
- sealink near me
- sealink nz
- sealink online
- sealink tickets
- sealink timetable
- sealink waiheke
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.