Bluebridge vs SeaLink:Which is more popular by branded search in New Zealand?
In August 2026, Bluebridge had more branded searches than SeaLink among ferry operators in New Zealand. Bluebridge was estimated to have 55.5K branded searches compared to SeaLink’s 8.5K, and held a 48.4% Share of Search versus SeaLink’s 7.4%.
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Which is more popular in search, Bluebridge or SeaLink?
Compare the ferry operators New Zealanders book for Cook Strait and harbour crossings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bluebridge, SeaLink. The figures are in the table below the chart.
View monthly share of search table
| Month | Bluebridge | Interislander | SeaLink | Fullers360 |
|---|---|---|---|---|
| Oct 2025 | 43.3% | 43.5% | 7.5% | 5.7% |
| Nov 2025 | 44.5% | 42.3% | 7.2% | 5.9% |
| Dec 2025 | 41.7% | 43.6% | 7.7% | 7% |
| Jan 2026 | 45.1% | 43.1% | 6.2% | 5.6% |
| Feb 2026 | 43% | 44.9% | 5.7% | 6.4% |
| Mar 2026 | 44.8% | 44.7% | 5.6% | 4.9% |
| Apr 2026 | 38.6% | 46.3% | 8% | 7.1% |
| May 2026 | 40% | 43.7% | 8.3% | 7.9% |
| Jun 2026 | 44.5% | 41.8% | 7.8% | 5.9% |
| Jul 2026 | 43.1% | 42% | 8.5% | 6.4% |
| Aug 2026 | 48.4% | 38.9% | 7.4% | 5.4% |
| Sep 2026 | — | — | — | — |
How has the Bluebridge and SeaLink comparison changed over the last 12 months?
3 findings
- Bluebridge was ahead of SeaLink in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bluebridge’s estimated Share of Search among ferry operators in New Zealand moved from 43.3% to 48.4%, and its estimated monthly branded searches moved from 63K to 55.5K.
- Across the 11 months ending August 2026, SeaLink’s estimated Share of Search among ferry operators in New Zealand moved from 7.5% to 7.4%, and its estimated monthly branded searches moved from 11K to 8.5K.
How did search popularity change for New Zealand ferry operators in August 2026?
2 changes
In August 2026, Bluebridge gained estimated Share of Search among ferry operators in New Zealand, from 43.1% to 48.4%.
In August 2026, SeaLink lost estimated Share of Search among ferry operators in New Zealand, from 8.5% to 7.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Bluebridge’s and SeaLink’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bluebridge
27 branded search terms
- bluebridge
- bluebridge booking
- bluebridge co nz
- bluebridge connemara
- bluebridge cook strait
- bluebridge cook strait ferry
- bluebridge discount
- bluebridge ferry
- bluebridge ferry booking
- bluebridge ferry cost
- bluebridge ferry crossing
- bluebridge ferry discount
- bluebridge ferry tickets
- bluebridge freight
- bluebridge manage booking
- bluebridge near me
- bluebridge new zealand
- bluebridge nz
- bluebridge sailings
- bluebridge tickets
- bluebridge timetable
- bluebridge voucher
- booking bluebridge ferry
- connemara bluebridge
- nzmca bluebridge discount
- straitnz bluebridge
- www bluebridge
SeaLink
13 branded search terms
- sealink
- sealink au
- sealink car ferry
- sealink co nz
- sealink ferry
- sealink ferry terminal
- sealink freight
- sealink near me
- sealink nz
- sealink online
- sealink tickets
- sealink timetable
- sealink waiheke
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.