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Running and endurance events in New Zealand:Which brands are most popular in search?

In August 2026, Auckland Marathon was the most searched among running and endurance events in New Zealand, with an estimated 7.1K branded searches and 44% estimated Share of Search within this set.

Share of Search, August 2026
  1. Auckland Marathon44%
  2. Queenstown Marathon29.1%
  3. Tarawera Ultra8.2%
  4. Christchurch Marathon8.1%
  5. Rotorua Marathon5.5%
  6. Round the Bays4.8%
  7. Coast to Coast0.37%

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Share of SearchLeaderboard

Compare the marathons, ultras and multisport races New Zealanders enter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among running and endurance events in New Zealand, by month

Share of Search by month for Auckland Marathon, Queenstown Marathon, Tarawera Ultra, Christchurch Marathon, Rotorua Marathon, Round the Bays. The figures are in the table below the chart.

View monthly share of search table
MonthAuckland MarathonQueenstown MarathonTarawera UltraChristchurch MarathonRotorua MarathonRound the BaysCoast to Coast
Oct 202561.6%18.1%4.9%4.1%1.8%9.4%0.15%
Nov 202532%48.1%3.8%5.7%1.6%8.7%0.09%
Dec 202513.2%19.3%14.8%18.8%4.6%28.7%0.55%
Jan 202611.4%11.2%11%16.4%4%45.6%0.4%
Feb 20268.2%5.4%26.8%6.5%2.9%49.5%0.78%
Mar 202611.5%9.3%2.2%16.5%4%56.2%0.18%
Apr 202615.5%10.2%3.6%60.8%8.1%1.7%0.11%
May 202627.2%26.9%5.2%5.2%31.6%3.7%0.29%
Jun 202639.3%38.3%7.5%6%3.3%5.3%0.31%
Jul 202643.8%29.3%6.9%12.4%2.5%4.9%0.31%
Aug 202644%29.1%8.2%8.1%5.5%4.8%0.37%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Auckland Marathon

    44%

    held 1st · 7.1K estimated branded searches · +24.5% vs prior month · +0.2 points

  2. 2.Queenstown Marathon

    29.1%

    held 2nd · 4.7K estimated branded searches · +23.2% vs prior month · -0.2 points

  3. 3.Tarawera Ultra

    8.2%

    moved from 4th to 3rd · 1.3K estimated branded searches · +47.2% vs prior month · +1.3 points

  4. 4.Christchurch Marathon

    8.1%

    moved from 3rd to 4th · 1.3K estimated branded searches · -19.3% vs prior month · -4.3 points

  5. 5.Rotorua Marathon

    5.5%

    moved from 6th to 5th · 880 estimated branded searches · +175% vs prior month · +3 points

  6. 6.Round the Bays

    4.8%

    moved from 5th to 6th · 770 estimated branded searches · +22.2% vs prior month · -0.1 points

  7. 7.Coast to Coast

    0.37%

    held 7th · 60 estimated branded searches · +50% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among running and endurance events in New Zealand?

In August 2026, Auckland Marathon was the most searched among running and endurance events in New Zealand, with an estimated 7.1K branded searches and 44% estimated Share of Search within this set. Queenstown Marathon is in 2nd place, 14.9 percentage points behind at 29.1% Share of Search.

New Zealand running and endurance events, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Auckland Marathon61.6% → 44%61.6%Oct 20258.2%Feb 20261st
Queenstown Marathon18.1% → 29.1%48.1%Nov 20255.4%Feb 20262nd
Tarawera Ultra4.9% → 8.2%26.8%Feb 20262.2%Mar 20264th → 3rd
Christchurch Marathon4.1% → 8.1%60.8%Apr 20264.1%Oct 20255th → 4th
Rotorua Marathon1.8% → 5.5%31.6%May 20261.6%Nov 20256th → 5th
Round the Bays9.4% → 4.8%56.2%Mar 20261.7%Apr 20263rd → 6th
Coast to Coast0.15% → 0.37%0.78%Feb 20260.09%Nov 20257th

Each finding as a sentence

  • Across the 11 months ending August 2026, Auckland Marathon’s estimated Share of Search among running and endurance events in New Zealand decreased from 61.6% to 44%.
  • Across the 11 months ending August 2026, Queenstown Marathon’s estimated Share of Search among running and endurance events in New Zealand increased from 18.1% to 29.1%.
  • Across the 11 months ending August 2026, Tarawera Ultra’s estimated Share of Search among running and endurance events in New Zealand increased from 4.9% to 8.2%.
  • Across the 11 months ending August 2026, Christchurch Marathon’s estimated Share of Search among running and endurance events in New Zealand increased from 4.1% to 8.1%.
  • Across the 11 months ending August 2026, Rotorua Marathon’s estimated Share of Search among running and endurance events in New Zealand increased from 1.8% to 5.5%.
  • Across the 11 months ending August 2026, Round the Bays’ estimated Share of Search among running and endurance events in New Zealand decreased from 9.4% to 4.8%.
  • Across the 11 months ending August 2026, Auckland Marathon’s estimated Share of Search among running and endurance events in New Zealand peaked at 61.6% in October 2025 and was lowest at 8.2% in February 2026.
  • Across the 11 months ending August 2026, Queenstown Marathon’s estimated Share of Search among running and endurance events in New Zealand peaked at 48.1% in November 2025 and was lowest at 5.4% in February 2026.
  • Across the 11 months ending August 2026, Tarawera Ultra’s estimated Share of Search among running and endurance events in New Zealand peaked at 26.8% in February 2026 and was lowest at 2.2% in March 2026.
  • Across the 11 months ending August 2026, Christchurch Marathon’s estimated Share of Search among running and endurance events in New Zealand peaked at 60.8% in April 2026 and was lowest at 4.1% in October 2025.
  • Across the 11 months ending August 2026, Rotorua Marathon’s estimated Share of Search among running and endurance events in New Zealand peaked at 31.6% in May 2026 and was lowest at 1.6% in November 2025.
  • Across the 11 months ending August 2026, Round the Bays’ estimated Share of Search among running and endurance events in New Zealand peaked at 56.2% in March 2026 and was lowest at 1.7% in April 2026.
  • Across the 11 months ending August 2026, Tarawera Ultra rose from 4th to 3rd among running and endurance events in New Zealand.
  • Across the 11 months ending August 2026, Christchurch Marathon rose from 5th to 4th among running and endurance events in New Zealand.
  • Across the 11 months ending August 2026, Rotorua Marathon rose from 6th to 5th among running and endurance events in New Zealand.
  • Across the 11 months ending August 2026, Round the Bays fell from 3rd to 6th among running and endurance events in New Zealand.
  • Across the 11 months ending August 2026, Coast to Coast held steady: its estimated Share of Search among running and endurance events in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand running and endurance events in August 2026?

  1. In August 2026, Rotorua Marathon overtook Round the Bays to rank 5th among running and endurance events in New Zealand, at 5.5%.

  2. In August 2026, Tarawera Ultra overtook Christchurch Marathon to rank 3rd among running and endurance events in New Zealand, at 8.2%.

  3. In August 2026, Christchurch Marathon lost estimated Share of Search among running and endurance events in New Zealand, from 12.4% to 8.1%.

  4. Auckland Marathon’s estimated Share of Search among running and endurance events in New Zealand has gained ground for 3 months in a row, from 27.2% to 44% in August 2026.

  5. Estimated monthly branded searches for Round the Bays in New Zealand fell 79% over 11 measured months, from 3.7K to 770 in August 2026.

  6. Estimated monthly branded searches for Queenstown Marathon in New Zealand fell 33.9% over 11 measured months, from 7.1K to 4.7K in August 2026.

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