Brandwave

How popular isAuckland Marathon in search?

In August 2026, there were an estimated 7.1K branded searches for Auckland Marathon in New Zealand which is down 70.7% over the last 11 months. Auckland Marathon holds 44% estimated Share of Search among New Zealand running and endurance events and is ranked 1st of 7 competitors for search popularity.

Share of Search, August 2026
  1. Auckland Marathon44%
  2. Queenstown Marathon29.1%
  3. Tarawera Ultra8.2%
  4. Christchurch Marathon8.1%
  5. Rotorua Marathon5.5%
  6. Round the Bays4.8%
  7. Coast to Coast0.37%
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Which running and endurance events compete with Auckland Marathon?

Auckland Marathon against running and endurance events in New Zealand, by month

Share of Search by month for Auckland Marathon, Queenstown Marathon, Tarawera Ultra, Christchurch Marathon, Rotorua Marathon, Round the Bays. The figures are in the table below the chart.

View monthly share of search table
MonthAuckland MarathonQueenstown MarathonTarawera UltraChristchurch MarathonRotorua MarathonRound the BaysCoast to Coast
Oct 202561.6%18.1%4.9%4.1%1.8%9.4%0.15%
Nov 202532%48.1%3.8%5.7%1.6%8.7%0.09%
Dec 202513.2%19.3%14.8%18.8%4.6%28.7%0.55%
Jan 202611.4%11.2%11%16.4%4%45.6%0.4%
Feb 20268.2%5.4%26.8%6.5%2.9%49.5%0.78%
Mar 202611.5%9.3%2.2%16.5%4%56.2%0.18%
Apr 202615.5%10.2%3.6%60.8%8.1%1.7%0.11%
May 202627.2%26.9%5.2%5.2%31.6%3.7%0.29%
Jun 202639.3%38.3%7.5%6%3.3%5.3%0.31%
Jul 202643.8%29.3%6.9%12.4%2.5%4.9%0.31%
Aug 202644%29.1%8.2%8.1%5.5%4.8%0.37%
Sep 2026———————

  1. 1.Auckland Marathon

    44%

    held 1st · 7.1K estimated branded searches · +24.5% vs prior month · +0.2 points

  2. 2.Queenstown Marathon

    29.1%

    held 2nd · 4.7K estimated branded searches · +23.2% vs prior month · -0.2 points

  3. 3.Tarawera Ultra

    8.2%

    moved from 4th to 3rd · 1.3K estimated branded searches · +47.2% vs prior month · +1.3 points

  4. 4.Christchurch Marathon

    8.1%

    moved from 3rd to 4th · 1.3K estimated branded searches · -19.3% vs prior month · -4.3 points

  5. 5.Rotorua Marathon

    5.5%

    moved from 6th to 5th · 880 estimated branded searches · +175% vs prior month · +3 points

  6. 6.Round the Bays

    4.8%

    moved from 5th to 6th · 770 estimated branded searches · +22.2% vs prior month · -0.1 points

  7. 7.Coast to Coast

    0.37%

    held 7th · 60 estimated branded searches · +50% vs prior month · +0.1 points

Compare search popularity between Auckland Marathon and its closest rivals

How has branded search demand for Auckland Marathon changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Auckland Marathon in New Zealand fell from 24.1K to 7.1K.
  • Across the 11 months ending August 2026, Auckland Marathon’s estimated Share of Search among running and endurance events in New Zealand decreased from 61.6% to 44%.
  • Across the 11 months ending August 2026, Auckland Marathon’s estimated Share of Search among running and endurance events in New Zealand peaked at 61.6% in October 2025 and was lowest at 8.2% in February 2026.

How did search popularity change for New Zealand running and endurance events in August 2026?

  1. In August 2026, Rotorua Marathon overtook Round the Bays to rank 5th among running and endurance events in New Zealand, at 5.5%.

  2. In August 2026, Tarawera Ultra overtook Christchurch Marathon to rank 3rd among running and endurance events in New Zealand, at 8.2%.

  3. In August 2026, Christchurch Marathon lost estimated Share of Search among running and endurance events in New Zealand, from 12.4% to 8.1%.

  4. Auckland Marathon’s estimated Share of Search among running and endurance events in New Zealand has gained ground for 3 months in a row, from 27.2% to 44% in August 2026.

  5. Estimated monthly branded searches for Round the Bays in New Zealand fell 79% over 11 measured months, from 3.7K to 770 in August 2026.

  6. Estimated monthly branded searches for Queenstown Marathon in New Zealand fell 33.9% over 11 measured months, from 7.1K to 4.7K in August 2026.

How is Auckland Marathon measured?

Brandwave collects information about searches that people make online using Auckland Marathon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • asb auckland marathon
  • auckland marathon
  • auckland marathon 11km
  • auckland marathon date
  • auckland marathon start time
  • auckland marathon times
  • auckland marathon transport
  • aucklandmarathon
  • aucklandmarathon co nz
  • barfoot and thompson auckland marathon

Do you work for Auckland Marathon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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