Brandwave

Auckland Marathon vs Round the Bays:Which is more popular by branded search in New Zealand?

In August 2026, Auckland Marathon had more branded searches than Round the Bays among running and endurance events in New Zealand. Auckland Marathon was estimated to have 7.1K branded searches compared to Round the Bays’ 770, and held a 44% Share of Search versus Round the Bays’ 4.8%.

Share of Search among running and endurance events in New Zealand in August 2026Which is more popular in search, Auckland Marathon or Round the Bays?
Auckland Marathon44%7.1K searches
vs
Round the Bays4.8%770 searches
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Which is more popular in search, Auckland Marathon or Round the Bays?

Compare the marathons, ultras and multisport races New Zealanders enter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Auckland Marathon and Round the Bays among running and endurance events in New Zealand, by month

Share of Search by month for Auckland Marathon, Round the Bays. The figures are in the table below the chart.

View monthly share of search table
MonthAuckland MarathonQueenstown MarathonTarawera UltraChristchurch MarathonRotorua MarathonRound the BaysCoast to Coast
Oct 202561.6%18.1%4.9%4.1%1.8%9.4%0.15%
Nov 202532%48.1%3.8%5.7%1.6%8.7%0.09%
Dec 202513.2%19.3%14.8%18.8%4.6%28.7%0.55%
Jan 202611.4%11.2%11%16.4%4%45.6%0.4%
Feb 20268.2%5.4%26.8%6.5%2.9%49.5%0.78%
Mar 202611.5%9.3%2.2%16.5%4%56.2%0.18%
Apr 202615.5%10.2%3.6%60.8%8.1%1.7%0.11%
May 202627.2%26.9%5.2%5.2%31.6%3.7%0.29%
Jun 202639.3%38.3%7.5%6%3.3%5.3%0.31%
Jul 202643.8%29.3%6.9%12.4%2.5%4.9%0.31%
Aug 202644%29.1%8.2%8.1%5.5%4.8%0.37%
Sep 2026———————

How has the Auckland Marathon and Round the Bays comparison changed over the last 12 months?

How did search popularity change for New Zealand running and endurance events in August 2026?

  1. In August 2026, Rotorua Marathon overtook Round the Bays to rank 5th among running and endurance events in New Zealand, at 5.5%.

  2. Auckland Marathon’s estimated Share of Search among running and endurance events in New Zealand has gained ground for 3 months in a row, from 27.2% to 44% in August 2026.

  3. Estimated monthly branded searches for Round the Bays in New Zealand fell 79% over 11 measured months, from 3.7K to 770 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Auckland Marathon’s and Round the Bays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Auckland Marathon

10 branded search terms

  • asb auckland marathon
  • auckland marathon
  • auckland marathon 11km
  • auckland marathon date
  • auckland marathon start time
  • auckland marathon times
  • auckland marathon transport
  • aucklandmarathon
  • aucklandmarathon co nz
  • barfoot and thompson auckland marathon

Round the Bays

8 branded search terms

  • round the bays
  • round the bays half marathon
  • round the bays marathon
  • round the bays near me
  • round the bays nz
  • round the bays race
  • roundthebays
  • roundthebays co nz

How the Brand Demand Index is measured

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