How popular isRound the Bays in search?
In August 2026, there were an estimated 770 branded searches for Round the Bays in New Zealand which is down 79% over the last 11 months. Round the Bays holds 4.8% estimated Share of Search among New Zealand running and endurance events and is ranked 6th of 7 competitors for search popularity.
Auckland Marathon44%
Queenstown Marathon29.1%
Tarawera Ultra8.2%
Christchurch Marathon8.1%
Rotorua Marathon5.5%
Round the Bays4.8%
Coast to Coast0.37%
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Which running and endurance events compete with Round the Bays?
Share of Search by month for Auckland Marathon, Queenstown Marathon, Tarawera Ultra, Christchurch Marathon, Rotorua Marathon, Round the Bays. The figures are in the table below the chart.
View monthly share of search table
| Month | Auckland Marathon | Queenstown Marathon | Tarawera Ultra | Christchurch Marathon | Rotorua Marathon | Round the Bays | Coast to Coast |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 18.1% | 4.9% | 4.1% | 1.8% | 9.4% | 0.15% |
| Nov 2025 | 32% | 48.1% | 3.8% | 5.7% | 1.6% | 8.7% | 0.09% |
| Dec 2025 | 13.2% | 19.3% | 14.8% | 18.8% | 4.6% | 28.7% | 0.55% |
| Jan 2026 | 11.4% | 11.2% | 11% | 16.4% | 4% | 45.6% | 0.4% |
| Feb 2026 | 8.2% | 5.4% | 26.8% | 6.5% | 2.9% | 49.5% | 0.78% |
| Mar 2026 | 11.5% | 9.3% | 2.2% | 16.5% | 4% | 56.2% | 0.18% |
| Apr 2026 | 15.5% | 10.2% | 3.6% | 60.8% | 8.1% | 1.7% | 0.11% |
| May 2026 | 27.2% | 26.9% | 5.2% | 5.2% | 31.6% | 3.7% | 0.29% |
| Jun 2026 | 39.3% | 38.3% | 7.5% | 6% | 3.3% | 5.3% | 0.31% |
| Jul 2026 | 43.8% | 29.3% | 6.9% | 12.4% | 2.5% | 4.9% | 0.31% |
| Aug 2026 | 44% | 29.1% | 8.2% | 8.1% | 5.5% | 4.8% | 0.37% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44% | 7.1K | +24.5% | +0.2 points | |
| 2, held 2nd | 29.1% | 4.7K | +23.2% | -0.2 points | |
| 3, moved from 4th to 3rd | 8.2% | 1.3K | +47.2% | +1.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.1% | 1.3K | -19.3% | -4.3 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 5.5% | 880 | +175% | +3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4.8% | 770 | +22.2% | -0.1 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.37% | 60 | +50% | +0.1 points |
44%
held 1st · 7.1K estimated branded searches · +24.5% vs prior month · +0.2 points
29.1%
held 2nd · 4.7K estimated branded searches · +23.2% vs prior month · -0.2 points
8.2%
moved from 4th to 3rd · 1.3K estimated branded searches · +47.2% vs prior month · +1.3 points
8.1%
moved from 3rd to 4th · 1.3K estimated branded searches · -19.3% vs prior month · -4.3 points
5.5%
moved from 6th to 5th · 880 estimated branded searches · +175% vs prior month · +3 points
4.8%
moved from 5th to 6th · 770 estimated branded searches · +22.2% vs prior month · -0.1 points
0.37%
held 7th · 60 estimated branded searches · +50% vs prior month · +0.1 points
Compare search popularity between Round the Bays and its closest rivals
- Round the Bays vs Queenstown Marathon: compare search popularity
- Round the Bays vs Tarawera Ultra: compare search popularity
- Round the Bays vs Christchurch Marathon: compare search popularity
- Round the Bays vs Rotorua Marathon: compare search popularity
- Round the Bays vs Coast to Coast: compare search popularity
- Compare Round the Bays with any brand
How has branded search demand for Round the Bays changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Round the Bays in New Zealand fell from 3.7K to 770.
- Across the 11 months ending August 2026, Round the Bays’ estimated Share of Search among running and endurance events in New Zealand decreased from 9.4% to 4.8%.
- Across the 11 months ending August 2026, Round the Bays’ estimated Share of Search among running and endurance events in New Zealand peaked at 56.2% in March 2026 and was lowest at 1.7% in April 2026.
- Across the 11 months ending August 2026, Round the Bays fell from 3rd to 6th among running and endurance events in New Zealand.
How did search popularity change for New Zealand running and endurance events in August 2026?
6 changes
In August 2026, Rotorua Marathon overtook Round the Bays to rank 5th among running and endurance events in New Zealand, at 5.5%.
In August 2026, Tarawera Ultra overtook Christchurch Marathon to rank 3rd among running and endurance events in New Zealand, at 8.2%.
In August 2026, Christchurch Marathon lost estimated Share of Search among running and endurance events in New Zealand, from 12.4% to 8.1%.
Auckland Marathon’s estimated Share of Search among running and endurance events in New Zealand has gained ground for 3 months in a row, from 27.2% to 44% in August 2026.
Estimated monthly branded searches for Round the Bays in New Zealand fell 79% over 11 measured months, from 3.7K to 770 in August 2026.
Estimated monthly branded searches for Queenstown Marathon in New Zealand fell 33.9% over 11 measured months, from 7.1K to 4.7K in August 2026.
How is Round the Bays measured?
Brandwave collects information about searches that people make online using Round the Bays’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- round the bays
- round the bays half marathon
- round the bays marathon
- round the bays near me
- round the bays nz
- round the bays race
- roundthebays
- roundthebays co nz
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Is Round the Bays your brand?
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