How popular isTarawera Ultra in search?
In August 2026, there were an estimated 1.3K branded searches for Tarawera Ultra in New Zealand which is down 31.1% over the last 11 months. Tarawera Ultra holds 8.2% estimated Share of Search among New Zealand running and endurance events and is ranked 3rd of 7 competitors for search popularity.
Auckland Marathon44%
Queenstown Marathon29.1%
Tarawera Ultra8.2%
Christchurch Marathon8.1%
Rotorua Marathon5.5%
Round the Bays4.8%
Coast to Coast0.37%
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Which running and endurance events compete with Tarawera Ultra?
Share of Search by month for Auckland Marathon, Queenstown Marathon, Tarawera Ultra, Christchurch Marathon, Rotorua Marathon, Round the Bays. The figures are in the table below the chart.
View monthly share of search table
| Month | Auckland Marathon | Queenstown Marathon | Tarawera Ultra | Christchurch Marathon | Rotorua Marathon | Round the Bays | Coast to Coast |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 18.1% | 4.9% | 4.1% | 1.8% | 9.4% | 0.15% |
| Nov 2025 | 32% | 48.1% | 3.8% | 5.7% | 1.6% | 8.7% | 0.09% |
| Dec 2025 | 13.2% | 19.3% | 14.8% | 18.8% | 4.6% | 28.7% | 0.55% |
| Jan 2026 | 11.4% | 11.2% | 11% | 16.4% | 4% | 45.6% | 0.4% |
| Feb 2026 | 8.2% | 5.4% | 26.8% | 6.5% | 2.9% | 49.5% | 0.78% |
| Mar 2026 | 11.5% | 9.3% | 2.2% | 16.5% | 4% | 56.2% | 0.18% |
| Apr 2026 | 15.5% | 10.2% | 3.6% | 60.8% | 8.1% | 1.7% | 0.11% |
| May 2026 | 27.2% | 26.9% | 5.2% | 5.2% | 31.6% | 3.7% | 0.29% |
| Jun 2026 | 39.3% | 38.3% | 7.5% | 6% | 3.3% | 5.3% | 0.31% |
| Jul 2026 | 43.8% | 29.3% | 6.9% | 12.4% | 2.5% | 4.9% | 0.31% |
| Aug 2026 | 44% | 29.1% | 8.2% | 8.1% | 5.5% | 4.8% | 0.37% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44% | 7.1K | +24.5% | +0.2 points | |
| 2, held 2nd | 29.1% | 4.7K | +23.2% | -0.2 points | |
| 3, moved from 4th to 3rd | 8.2% | 1.3K | +47.2% | +1.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.1% | 1.3K | -19.3% | -4.3 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 5.5% | 880 | +175% | +3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4.8% | 770 | +22.2% | -0.1 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.37% | 60 | +50% | +0.1 points |
44%
held 1st · 7.1K estimated branded searches · +24.5% vs prior month · +0.2 points
29.1%
held 2nd · 4.7K estimated branded searches · +23.2% vs prior month · -0.2 points
8.2%
moved from 4th to 3rd · 1.3K estimated branded searches · +47.2% vs prior month · +1.3 points
8.1%
moved from 3rd to 4th · 1.3K estimated branded searches · -19.3% vs prior month · -4.3 points
5.5%
moved from 6th to 5th · 880 estimated branded searches · +175% vs prior month · +3 points
4.8%
moved from 5th to 6th · 770 estimated branded searches · +22.2% vs prior month · -0.1 points
0.37%
held 7th · 60 estimated branded searches · +50% vs prior month · +0.1 points
Compare search popularity between Tarawera Ultra and its closest rivals
- Tarawera Ultra vs Auckland Marathon: compare search popularity
- Tarawera Ultra vs Queenstown Marathon: compare search popularity
- Tarawera Ultra vs Christchurch Marathon: compare search popularity
- Tarawera Ultra vs Rotorua Marathon: compare search popularity
- Tarawera Ultra vs Round the Bays: compare search popularity
- Compare Tarawera Ultra with any brand
How has branded search demand for Tarawera Ultra changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Tarawera Ultra in New Zealand fell from 1.9K to 1.3K.
- Across the 11 months ending August 2026, Tarawera Ultra’s estimated Share of Search among running and endurance events in New Zealand increased from 4.9% to 8.2%.
- Across the 11 months ending August 2026, Tarawera Ultra’s estimated Share of Search among running and endurance events in New Zealand peaked at 26.8% in February 2026 and was lowest at 2.2% in March 2026.
- Across the 11 months ending August 2026, Tarawera Ultra rose from 4th to 3rd among running and endurance events in New Zealand.
How did search popularity change for New Zealand running and endurance events in August 2026?
6 changes
In August 2026, Rotorua Marathon overtook Round the Bays to rank 5th among running and endurance events in New Zealand, at 5.5%.
In August 2026, Tarawera Ultra overtook Christchurch Marathon to rank 3rd among running and endurance events in New Zealand, at 8.2%.
In August 2026, Christchurch Marathon lost estimated Share of Search among running and endurance events in New Zealand, from 12.4% to 8.1%.
Auckland Marathon’s estimated Share of Search among running and endurance events in New Zealand has gained ground for 3 months in a row, from 27.2% to 44% in August 2026.
Estimated monthly branded searches for Round the Bays in New Zealand fell 79% over 11 measured months, from 3.7K to 770 in August 2026.
Estimated monthly branded searches for Queenstown Marathon in New Zealand fell 33.9% over 11 measured months, from 7.1K to 4.7K in August 2026.
How is Tarawera Ultra measured?
Brandwave collects information about searches that people make online using Tarawera Ultra’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- tarawera ultra
- tarawera ultra nz
- taraweraultra
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Is Tarawera Ultra your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.