Queenstown Marathon vs Tarawera Ultra:Which is more popular by branded search in New Zealand?
In August 2026, Queenstown Marathon had more branded searches than Tarawera Ultra among running and endurance events in New Zealand. Queenstown Marathon was estimated to have 4.7K branded searches compared to Tarawera Ultra’s 1.3K, and held a 29.1% Share of Search versus Tarawera Ultra’s 8.2%.
Follow Queenstown Marathon vs Tarawera Ultra and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Queenstown Marathon or Tarawera Ultra?
Compare the marathons, ultras and multisport races New Zealanders enter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Queenstown Marathon, Tarawera Ultra. The figures are in the table below the chart.
View monthly share of search table
| Month | Auckland Marathon | Queenstown Marathon | Tarawera Ultra | Christchurch Marathon | Rotorua Marathon | Round the Bays | Coast to Coast |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 18.1% | 4.9% | 4.1% | 1.8% | 9.4% | 0.15% |
| Nov 2025 | 32% | 48.1% | 3.8% | 5.7% | 1.6% | 8.7% | 0.09% |
| Dec 2025 | 13.2% | 19.3% | 14.8% | 18.8% | 4.6% | 28.7% | 0.55% |
| Jan 2026 | 11.4% | 11.2% | 11% | 16.4% | 4% | 45.6% | 0.4% |
| Feb 2026 | 8.2% | 5.4% | 26.8% | 6.5% | 2.9% | 49.5% | 0.78% |
| Mar 2026 | 11.5% | 9.3% | 2.2% | 16.5% | 4% | 56.2% | 0.18% |
| Apr 2026 | 15.5% | 10.2% | 3.6% | 60.8% | 8.1% | 1.7% | 0.11% |
| May 2026 | 27.2% | 26.9% | 5.2% | 5.2% | 31.6% | 3.7% | 0.29% |
| Jun 2026 | 39.3% | 38.3% | 7.5% | 6% | 3.3% | 5.3% | 0.31% |
| Jul 2026 | 43.8% | 29.3% | 6.9% | 12.4% | 2.5% | 4.9% | 0.31% |
| Aug 2026 | 44% | 29.1% | 8.2% | 8.1% | 5.5% | 4.8% | 0.37% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Queenstown Marathon and Tarawera Ultra comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Tarawera Ultra took it in February 2026, Queenstown Marathon took it in March 2026.
- Across the 11 months ending August 2026, Queenstown Marathon’s estimated Share of Search among running and endurance events in New Zealand moved from 18.1% to 29.1%, and its estimated monthly branded searches moved from 7.1K to 4.7K.
- Across the 11 months ending August 2026, Tarawera Ultra’s estimated Share of Search among running and endurance events in New Zealand moved from 4.9% to 8.2%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
How did search popularity change for New Zealand running and endurance events in August 2026?
2 changes
In August 2026, Tarawera Ultra overtook Christchurch Marathon to rank 3rd among running and endurance events in New Zealand, at 8.2%.
Estimated monthly branded searches for Queenstown Marathon in New Zealand fell 33.9% over 11 measured months, from 7.1K to 4.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Queenstown Marathon’s and Tarawera Ultra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Queenstown Marathon
8 branded search terms
- queenstown marathon
- queenstown marathon co nz
- queenstown marathon course
- queenstown marathon date
- queenstown marathon new zealand
- queenstown marathon start time
- queenstown marathon track
- queenstownmarathon
Tarawera Ultra
3 branded search terms
- tarawera ultra
- tarawera ultra nz
- taraweraultra
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.