Round the Bays vs Tarawera Ultra:Which is more popular by branded search in New Zealand?
In August 2026, Tarawera Ultra had more branded searches than Round the Bays among running and endurance events in New Zealand. Tarawera Ultra was estimated to have 1.3K branded searches compared to Round the Bays’ 770, and held an 8.2% Share of Search versus Round the Bays’ 4.8%.
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Which is more popular in search, Round the Bays or Tarawera Ultra?
Compare the marathons, ultras and multisport races New Zealanders enter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tarawera Ultra, Round the Bays. The figures are in the table below the chart.
View monthly share of search table
| Month | Auckland Marathon | Queenstown Marathon | Tarawera Ultra | Christchurch Marathon | Rotorua Marathon | Round the Bays | Coast to Coast |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 18.1% | 4.9% | 4.1% | 1.8% | 9.4% | 0.15% |
| Nov 2025 | 32% | 48.1% | 3.8% | 5.7% | 1.6% | 8.7% | 0.09% |
| Dec 2025 | 13.2% | 19.3% | 14.8% | 18.8% | 4.6% | 28.7% | 0.55% |
| Jan 2026 | 11.4% | 11.2% | 11% | 16.4% | 4% | 45.6% | 0.4% |
| Feb 2026 | 8.2% | 5.4% | 26.8% | 6.5% | 2.9% | 49.5% | 0.78% |
| Mar 2026 | 11.5% | 9.3% | 2.2% | 16.5% | 4% | 56.2% | 0.18% |
| Apr 2026 | 15.5% | 10.2% | 3.6% | 60.8% | 8.1% | 1.7% | 0.11% |
| May 2026 | 27.2% | 26.9% | 5.2% | 5.2% | 31.6% | 3.7% | 0.29% |
| Jun 2026 | 39.3% | 38.3% | 7.5% | 6% | 3.3% | 5.3% | 0.31% |
| Jul 2026 | 43.8% | 29.3% | 6.9% | 12.4% | 2.5% | 4.9% | 0.31% |
| Aug 2026 | 44% | 29.1% | 8.2% | 8.1% | 5.5% | 4.8% | 0.37% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Round the Bays and Tarawera Ultra comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Tarawera Ultra took it in April 2026.
- Across the 11 months ending August 2026, Round the Bays’ estimated Share of Search among running and endurance events in New Zealand moved from 9.4% to 4.8%, and its estimated monthly branded searches moved from 3.7K to 770.
- Across the 11 months ending August 2026, Tarawera Ultra’s estimated Share of Search among running and endurance events in New Zealand moved from 4.9% to 8.2%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
How did search popularity change for New Zealand running and endurance events in August 2026?
3 changes
In August 2026, Rotorua Marathon overtook Round the Bays to rank 5th among running and endurance events in New Zealand, at 5.5%.
In August 2026, Tarawera Ultra overtook Christchurch Marathon to rank 3rd among running and endurance events in New Zealand, at 8.2%.
Estimated monthly branded searches for Round the Bays in New Zealand fell 79% over 11 measured months, from 3.7K to 770 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Round the Bays’ and Tarawera Ultra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Round the Bays
8 branded search terms
- round the bays
- round the bays half marathon
- round the bays marathon
- round the bays near me
- round the bays nz
- round the bays race
- roundthebays
- roundthebays co nz
Tarawera Ultra
3 branded search terms
- tarawera ultra
- tarawera ultra nz
- taraweraultra
Put your own brand in this comparison
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