Auckland Marathon vs Tarawera Ultra:Which is more popular by branded search in New Zealand?
In August 2026, Auckland Marathon had more branded searches than Tarawera Ultra among running and endurance events in New Zealand. Auckland Marathon was estimated to have 7.1K branded searches compared to Tarawera Ultra’s 1.3K, and held a 44% Share of Search versus Tarawera Ultra’s 8.2%.
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Which is more popular in search, Auckland Marathon or Tarawera Ultra?
Compare the marathons, ultras and multisport races New Zealanders enter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Auckland Marathon, Tarawera Ultra. The figures are in the table below the chart.
View monthly share of search table
| Month | Auckland Marathon | Queenstown Marathon | Tarawera Ultra | Christchurch Marathon | Rotorua Marathon | Round the Bays | Coast to Coast |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 18.1% | 4.9% | 4.1% | 1.8% | 9.4% | 0.15% |
| Nov 2025 | 32% | 48.1% | 3.8% | 5.7% | 1.6% | 8.7% | 0.09% |
| Dec 2025 | 13.2% | 19.3% | 14.8% | 18.8% | 4.6% | 28.7% | 0.55% |
| Jan 2026 | 11.4% | 11.2% | 11% | 16.4% | 4% | 45.6% | 0.4% |
| Feb 2026 | 8.2% | 5.4% | 26.8% | 6.5% | 2.9% | 49.5% | 0.78% |
| Mar 2026 | 11.5% | 9.3% | 2.2% | 16.5% | 4% | 56.2% | 0.18% |
| Apr 2026 | 15.5% | 10.2% | 3.6% | 60.8% | 8.1% | 1.7% | 0.11% |
| May 2026 | 27.2% | 26.9% | 5.2% | 5.2% | 31.6% | 3.7% | 0.29% |
| Jun 2026 | 39.3% | 38.3% | 7.5% | 6% | 3.3% | 5.3% | 0.31% |
| Jul 2026 | 43.8% | 29.3% | 6.9% | 12.4% | 2.5% | 4.9% | 0.31% |
| Aug 2026 | 44% | 29.1% | 8.2% | 8.1% | 5.5% | 4.8% | 0.37% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Auckland Marathon and Tarawera Ultra comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Tarawera Ultra took it in December 2025, Auckland Marathon took it in January 2026, Tarawera Ultra took it in February 2026, Auckland Marathon took it in March 2026.
- Across the 11 months ending August 2026, Auckland Marathon’s estimated Share of Search among running and endurance events in New Zealand moved from 61.6% to 44%, and its estimated monthly branded searches moved from 24.1K to 7.1K.
- Across the 11 months ending August 2026, Tarawera Ultra’s estimated Share of Search among running and endurance events in New Zealand moved from 4.9% to 8.2%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
How did search popularity change for New Zealand running and endurance events in August 2026?
2 changes
In August 2026, Tarawera Ultra overtook Christchurch Marathon to rank 3rd among running and endurance events in New Zealand, at 8.2%.
Auckland Marathon’s estimated Share of Search among running and endurance events in New Zealand has gained ground for 3 months in a row, from 27.2% to 44% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Auckland Marathon’s and Tarawera Ultra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Auckland Marathon
10 branded search terms
- asb auckland marathon
- auckland marathon
- auckland marathon 11km
- auckland marathon date
- auckland marathon start time
- auckland marathon times
- auckland marathon transport
- aucklandmarathon
- aucklandmarathon co nz
- barfoot and thompson auckland marathon
Tarawera Ultra
3 branded search terms
- tarawera ultra
- tarawera ultra nz
- taraweraultra
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.