Coast to Coast vs Round the Bays:Which is more popular by branded search in New Zealand?
In August 2026, Round the Bays had more branded searches than Coast to Coast among running and endurance events in New Zealand. Round the Bays was estimated to have 770 branded searches compared to Coast to Coast’s 60, and held a 4.8% Share of Search versus Coast to Coast’s 0.37%.
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Which is more popular in search, Coast to Coast or Round the Bays?
Compare the marathons, ultras and multisport races New Zealanders enter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Round the Bays, Coast to Coast. The figures are in the table below the chart.
View monthly share of search table
| Month | Auckland Marathon | Queenstown Marathon | Tarawera Ultra | Christchurch Marathon | Rotorua Marathon | Round the Bays | Coast to Coast |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 18.1% | 4.9% | 4.1% | 1.8% | 9.4% | 0.15% |
| Nov 2025 | 32% | 48.1% | 3.8% | 5.7% | 1.6% | 8.7% | 0.09% |
| Dec 2025 | 13.2% | 19.3% | 14.8% | 18.8% | 4.6% | 28.7% | 0.55% |
| Jan 2026 | 11.4% | 11.2% | 11% | 16.4% | 4% | 45.6% | 0.4% |
| Feb 2026 | 8.2% | 5.4% | 26.8% | 6.5% | 2.9% | 49.5% | 0.78% |
| Mar 2026 | 11.5% | 9.3% | 2.2% | 16.5% | 4% | 56.2% | 0.18% |
| Apr 2026 | 15.5% | 10.2% | 3.6% | 60.8% | 8.1% | 1.7% | 0.11% |
| May 2026 | 27.2% | 26.9% | 5.2% | 5.2% | 31.6% | 3.7% | 0.29% |
| Jun 2026 | 39.3% | 38.3% | 7.5% | 6% | 3.3% | 5.3% | 0.31% |
| Jul 2026 | 43.8% | 29.3% | 6.9% | 12.4% | 2.5% | 4.9% | 0.31% |
| Aug 2026 | 44% | 29.1% | 8.2% | 8.1% | 5.5% | 4.8% | 0.37% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Coast to Coast and Round the Bays comparison changed over the last 12 months?
3 findings
- Round the Bays was ahead of Coast to Coast in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Coast to Coast’s estimated Share of Search among running and endurance events in New Zealand moved from 0.15% to 0.37%, and its estimated monthly branded searches held steady at 60.
- Across the 11 months ending August 2026, Round the Bays’ estimated Share of Search among running and endurance events in New Zealand moved from 9.4% to 4.8%, and its estimated monthly branded searches moved from 3.7K to 770.
How did search popularity change for New Zealand running and endurance events in August 2026?
2 changes
In August 2026, Rotorua Marathon overtook Round the Bays to rank 5th among running and endurance events in New Zealand, at 5.5%.
Estimated monthly branded searches for Round the Bays in New Zealand fell 79% over 11 measured months, from 3.7K to 770 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Coast to Coast’s and Round the Bays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coast to Coast
5 branded search terms
- coast to coast half marathon
- coast to coast marathon
- coast to coast multisport
- coast to coast race
- coast to coast ultra
Round the Bays
8 branded search terms
- round the bays
- round the bays half marathon
- round the bays marathon
- round the bays near me
- round the bays nz
- round the bays race
- roundthebays
- roundthebays co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.