Brandwave

Christchurch Marathon vs Queenstown Marathon:Which is more popular by branded search in New Zealand?

In August 2026, Queenstown Marathon had more branded searches than Christchurch Marathon among running and endurance events in New Zealand. Queenstown Marathon was estimated to have 4.7K branded searches compared to Christchurch Marathon’s 1.3K, and held a 29.1% Share of Search versus Christchurch Marathon’s 8.1%.

Share of Search among running and endurance events in New Zealand in August 2026Which is more popular in search, Christchurch Marathon or Queenstown Marathon?
Christchurch Marathon8.1%1.3K searches
vs
Queenstown Marathon29.1%4.7K searches
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Which is more popular in search, Christchurch Marathon or Queenstown Marathon?

Compare the marathons, ultras and multisport races New Zealanders enter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Christchurch Marathon and Queenstown Marathon among running and endurance events in New Zealand, by month

Share of Search by month for Queenstown Marathon, Christchurch Marathon. The figures are in the table below the chart.

View monthly share of search table
MonthAuckland MarathonQueenstown MarathonTarawera UltraChristchurch MarathonRotorua MarathonRound the BaysCoast to Coast
Oct 202561.6%18.1%4.9%4.1%1.8%9.4%0.15%
Nov 202532%48.1%3.8%5.7%1.6%8.7%0.09%
Dec 202513.2%19.3%14.8%18.8%4.6%28.7%0.55%
Jan 202611.4%11.2%11%16.4%4%45.6%0.4%
Feb 20268.2%5.4%26.8%6.5%2.9%49.5%0.78%
Mar 202611.5%9.3%2.2%16.5%4%56.2%0.18%
Apr 202615.5%10.2%3.6%60.8%8.1%1.7%0.11%
May 202627.2%26.9%5.2%5.2%31.6%3.7%0.29%
Jun 202639.3%38.3%7.5%6%3.3%5.3%0.31%
Jul 202643.8%29.3%6.9%12.4%2.5%4.9%0.31%
Aug 202644%29.1%8.2%8.1%5.5%4.8%0.37%
Sep 2026———————

How has the Christchurch Marathon and Queenstown Marathon comparison changed over the last 12 months?

How did search popularity change for New Zealand running and endurance events in August 2026?

  1. In August 2026, Tarawera Ultra overtook Christchurch Marathon to rank 3rd among running and endurance events in New Zealand, at 8.2%.

  2. In August 2026, Christchurch Marathon lost estimated Share of Search among running and endurance events in New Zealand, from 12.4% to 8.1%.

  3. Estimated monthly branded searches for Queenstown Marathon in New Zealand fell 33.9% over 11 measured months, from 7.1K to 4.7K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Christchurch Marathon’s and Queenstown Marathon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Christchurch Marathon

3 branded search terms

  • christchurch marathon
  • christchurchmarathon
  • christchurchmarathon co nz

Queenstown Marathon

8 branded search terms

  • queenstown marathon
  • queenstown marathon co nz
  • queenstown marathon course
  • queenstown marathon date
  • queenstown marathon new zealand
  • queenstown marathon start time
  • queenstown marathon track
  • queenstownmarathon

How the Brand Demand Index is measured

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