AlphaTheta vs Native Instruments:Which is more popular?
In September 2026, Native Instruments had more branded searches than AlphaTheta among DJ equipment brands in New Zealand. Native Instruments had about 320 branded searches, while AlphaTheta had 220. Native Instruments made up 17.4% of all DJ equipment brand searches we track, and AlphaTheta accounted for 12%. When we asked ChatGPT and Google AI Overviews about DJ equipment brands, AlphaTheta appeared in all four answers and Native Instruments in none.
Who do people search for more?
Native Instruments, about 45% more searches than AlphaTheta
Who does AI mention more?
AlphaTheta, mentioned in every answer we collected
Who does AI recommend more?
AlphaTheta, the only one of the two named
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Top DJ equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, AlphaTheta appeared in all four answers. Native Instruments did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Pioneer DJ1st- AlphaTheta2nd
Denon DJ3rd
Rane4th
Numark5th
Allen & Heath6th- Native Instruments–
Reloop–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pioneer DJ4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- AlphaTheta4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Denon DJ4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Rane4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Numark3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Allen & Heath1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Native Instruments0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Reloop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about DJ equipment brands
4 answers
Asked ChatGPT
“Which DJ equipment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best DJ equipment brands in New Zealand?”
Asked ChatGPT
“What's the best DJ equipment brand in New Zealand for a DJ setup?”
Searched Google, AI Overview
“best dj gear”
Searched Google, AI Overview
“dj controller brands”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is AlphaTheta or Native Instruments more popular in search?
This chart shows how often people search Google for AlphaTheta and Native Instruments by name. Each line represents a brand's share of searches for all eight DJ equipment brands we track, month by month, from searches in New Zealand.
Share of searches by month for Native Instruments, AlphaTheta. The figures are in the table below the chart.
View monthly share of searches table
| Month | Numark | Native Instruments | Pioneer DJ | AlphaTheta | Allen & Heath | Reloop | Denon DJ | Rane |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.2% | 26.6% | 17.4% | 8.7% | 11.4% | 5.4% | 3.3% | 6% |
| Nov 2025 | 20% | 30% | 19.5% | 8.5% | 10.5% | 5% | 2.5% | 4% |
| Dec 2025 | 24.9% | 27.1% | 18.1% | 9% | 9.6% | 4.5% | 2.8% | 4% |
| Jan 2026 | 16.1% | 32.1% | 14.2% | 18.6% | 7.7% | 4% | 2.6% | 4.7% |
| Feb 2026 | 20.8% | 30.7% | 16.7% | 8.3% | 8.9% | 5.7% | 3.1% | 5.7% |
| Mar 2026 | 22.7% | 22.7% | 18.6% | 9.3% | 12.2% | 5.8% | 2.9% | 5.8% |
| Apr 2026 | 25.6% | 22.2% | 17.8% | 7.8% | 11.7% | 6.7% | 3.3% | 5% |
| May 2026 | 21.7% | 25.4% | 13.8% | 9% | 13.8% | 5.8% | 4.2% | 6.3% |
| Jun 2026 | 28.4% | 22.7% | 11.9% | 9.7% | 9.7% | 8.5% | 4.5% | 4.5% |
| Jul 2026 | 24% | 18.8% | 15.4% | 15.4% | 8.2% | 8.7% | 4.8% | 4.8% |
| Aug 2026 | 25.6% | 20% | 16.4% | 10.8% | 10.8% | 8.2% | 4.1% | 4.1% |
| Sep 2026 | 29.9% | 17.4% | 14.1% | 12% | 9.2% | 7.1% | 5.4% | 4.9% |
How has the AlphaTheta and Native Instruments comparison changed over the last 12 months?
3 findings
- Native Instruments was ahead of AlphaTheta in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AlphaTheta’s share of searches among DJ equipment brands in New Zealand moved from 8.7% to 12%, and its estimated monthly branded searches moved from 160 to 220.
- Across the 12 months ending September 2026, Native Instruments’ share of searches among DJ equipment brands in New Zealand moved from 26.6% to 17.4%, and its estimated monthly branded searches moved from 490 to 320.
How did search popularity change for New Zealand DJ equipment brands in September 2026?
2 changes
In September 2026, AlphaTheta overtook Allen & Heath to rank 4th among DJ equipment brands in New Zealand, with 12% of the searches.
In September 2026, Native Instruments lost share of searches among DJ equipment brands in New Zealand, from 20% to 17.4%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using AlphaTheta’s and Native Instruments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AlphaTheta
4 branded search terms
- alphatheta
- alphatheta cdj
- alphatheta dj controller
- alphatheta mixer
Native Instruments
4 branded search terms
- native instruments
- native instruments cdj
- native instruments mixer
- nativeinstruments
Other head-to-heads among DJ equipment brands
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