Brandwave

Native Instruments vs Numark:Which is more popular?

In September 2026, Numark had more branded searches than Native Instruments among DJ equipment brands in New Zealand. Numark had about 550 branded searches, while Native Instruments had 320. Numark made up 29.9% of all DJ equipment brand searches we track, and Native Instruments accounted for 17.4%. When we asked ChatGPT and Google AI Overviews about DJ equipment brands, Numark appeared in three of the four answers and Native Instruments in none.

Among DJ equipment brands in New Zealand in September 2026

Who do people search for more?

Numark, about 72% more searches than Native Instruments

Numark 550 searchesNative Instruments 320 searches

Who does AI mention more?

Numark, mentioned in 3 of 4 answers, Native Instruments in 0

Numark in 3 of 4Native Instruments in 0 of 4

Who does AI recommend more?

Numark, the only one of the two named

Numark first in 3Native Instruments never named

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Top DJ equipment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Numark was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Native Instruments did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pioneer DJ1st
  2. AlphaTheta2nd
  3. Denon DJ3rd
  4. Rane4th
  5. Numark5th
  6. Allen & Heath6th
  7. Native Instruments–
  8. Reloop–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pioneer DJ4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • AlphaTheta4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Denon DJ4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rane4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Numark3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Allen & Heath1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Native Instruments0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reloop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about DJ equipment brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Native Instruments or Numark more popular in search?

This chart shows how often people search Google for Native Instruments and Numark by name. Each line represents a brand's share of searches for all eight DJ equipment brands we track, month by month, from searches in New Zealand.

Native Instruments and Numark among DJ equipment brands in New Zealand, by month

Share of searches by month for Numark, Native Instruments. The figures are in the table below the chart.

View monthly share of searches table
MonthNumarkNative InstrumentsPioneer DJAlphaThetaAllen & HeathReloopDenon DJRane
Oct 202521.2%26.6%17.4%8.7%11.4%5.4%3.3%6%
Nov 202520%30%19.5%8.5%10.5%5%2.5%4%
Dec 202524.9%27.1%18.1%9%9.6%4.5%2.8%4%
Jan 202616.1%32.1%14.2%18.6%7.7%4%2.6%4.7%
Feb 202620.8%30.7%16.7%8.3%8.9%5.7%3.1%5.7%
Mar 202622.7%22.7%18.6%9.3%12.2%5.8%2.9%5.8%
Apr 202625.6%22.2%17.8%7.8%11.7%6.7%3.3%5%
May 202621.7%25.4%13.8%9%13.8%5.8%4.2%6.3%
Jun 202628.4%22.7%11.9%9.7%9.7%8.5%4.5%4.5%
Jul 202624%18.8%15.4%15.4%8.2%8.7%4.8%4.8%
Aug 202625.6%20%16.4%10.8%10.8%8.2%4.1%4.1%
Sep 202629.9%17.4%14.1%12%9.2%7.1%5.4%4.9%

How has the Native Instruments and Numark comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Numark took it in April 2026, Native Instruments took it in May 2026, Numark took it in June 2026.
  • Across the 12 months ending September 2026, Native Instruments’ share of searches among DJ equipment brands in New Zealand moved from 26.6% to 17.4%, and its estimated monthly branded searches moved from 490 to 320.
  • Across the 12 months ending September 2026, Numark’s share of searches among DJ equipment brands in New Zealand moved from 21.2% to 29.9%, and its estimated monthly branded searches moved from 390 to 550.

How did search popularity change for New Zealand DJ equipment brands in September 2026?

2 changes

  1. In September 2026, Numark gained share of searches among DJ equipment brands in New Zealand, from 25.6% to 29.9%.

  2. In September 2026, Native Instruments lost share of searches among DJ equipment brands in New Zealand, from 20% to 17.4%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Native Instruments’ and Numark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Native Instruments

4 branded search terms

  • native instruments
  • native instruments cdj
  • native instruments mixer
  • nativeinstruments

Numark

8 branded search terms

  • numark
  • numark cdj
  • numark dj controller
  • numark dj decks
  • numark mixer
  • numark mixtream pro
  • numark party mix
  • numark pro

How the Brand Demand Index is measured

Other head-to-heads among DJ equipment brands

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