Brandwave

How popular isNative Instruments?

In September 2026, people searched for Native Instruments by name about 320 times in New Zealand, a 34.7% decrease from the previous year. These searches made up 17.4% of all New Zealand DJ equipment brand searches, placing Native Instruments second out of eight brands. When we asked both ChatGPT and Google AI Overviews about DJ equipment brands, Native Instruments did not appear in any of the answers.

Search and AI answers in September 2026

Native Instruments is the second most searched of 8 competitors and not listed in any AI answer.

  1. NumarkShare of searches 29.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  2. Native InstrumentsShare of searches 17.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Pioneer DJShare of searches 14.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. AlphaThetaShare of searches 12%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  5. Allen & HeathShare of searches 9.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th

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Top DJ equipment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Native Instruments did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pioneer DJ1st
  2. AlphaTheta2nd
  3. Denon DJ3rd
  4. Rane4th
  5. Numark5th
  6. Allen & Heath6th
  7. Native Instruments–
  8. Reloop–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pioneer DJ4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • AlphaTheta4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Denon DJ4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rane4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Numark3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Allen & Heath1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Native Instruments0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reloop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about DJ equipment brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which DJ equipment brands compete with Native Instruments?

Native Instruments against DJ equipment brands in New Zealand, by month

Share of searches by month for Numark, Native Instruments, Pioneer DJ, AlphaTheta, Allen & Heath, Reloop, Denon DJ, Rane. The figures are in the table below the chart.

View monthly share of searches table
MonthNumarkNative InstrumentsPioneer DJAlphaThetaAllen & HeathReloopDenon DJRane
Oct 202521.2%26.6%17.4%8.7%11.4%5.4%3.3%6%
Nov 202520%30%19.5%8.5%10.5%5%2.5%4%
Dec 202524.9%27.1%18.1%9%9.6%4.5%2.8%4%
Jan 202616.1%32.1%14.2%18.6%7.7%4%2.6%4.7%
Feb 202620.8%30.7%16.7%8.3%8.9%5.7%3.1%5.7%
Mar 202622.7%22.7%18.6%9.3%12.2%5.8%2.9%5.8%
Apr 202625.6%22.2%17.8%7.8%11.7%6.7%3.3%5%
May 202621.7%25.4%13.8%9%13.8%5.8%4.2%6.3%
Jun 202628.4%22.7%11.9%9.7%9.7%8.5%4.5%4.5%
Jul 202624%18.8%15.4%15.4%8.2%8.7%4.8%4.8%
Aug 202625.6%20%16.4%10.8%10.8%8.2%4.1%4.1%
Sep 202629.9%17.4%14.1%12%9.2%7.1%5.4%4.9%

  1. 1.Numark

    29.9%

    Held 1st. 550 estimated branded searches, +10% vs prior month. Share +4.3 points.

  2. 2.Native Instruments

    17.4%

    Held 2nd. 320 estimated branded searches, -17.9% vs prior month. Share -2.6 points.

  3. 3.Pioneer DJ

    14.1%

    Held 3rd. 260 estimated branded searches, -18.8% vs prior month. Share -2.3 points.

  4. 4.AlphaTheta

    12%

    Moved from 5th to 4th. 220 estimated branded searches, +4.8% vs prior month. Share +1.2 points.

  5. 5.Allen & Heath

    9.2%

    Moved from 4th to 5th. 170 estimated branded searches, -19% vs prior month. Share -1.5 points.

  6. 6.Reloop

    7.1%

    Held 6th. 130 estimated branded searches, -18.8% vs prior month. Share -1.1 points.

  7. 7.Denon DJ

    5.4%

    Held 7th. 100 estimated branded searches, +25% vs prior month. Share +1.3 points.

  8. 8.Rane

    4.9%

    Held 8th. 90 estimated branded searches, +12.5% vs prior month. Share +0.8 points.

Compare popularity between Native Instruments and its closest rivals

Every comparison with Native Instruments

11 comparisons

How has branded search demand for Native Instruments changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Native Instruments in New Zealand fell from 490 to 320.
  • Across the 12 months ending September 2026, Native Instruments’ share of searches among DJ equipment brands in New Zealand decreased from 26.6% to 17.4%.
  • Across the 12 months ending September 2026, Native Instruments’ share of searches among DJ equipment brands in New Zealand peaked at 32.1% in January 2026 and was lowest at 17.4% in September 2026.
  • Across the 12 months ending September 2026, Native Instruments fell from 1st to 2nd among DJ equipment brands in New Zealand.

How did search popularity change for New Zealand DJ equipment brands in September 2026?

6 changes

  1. In September 2026, AlphaTheta overtook Allen & Heath to rank 4th among DJ equipment brands in New Zealand, with 12% of the searches.

  2. In September 2026, Numark gained share of searches among DJ equipment brands in New Zealand, from 25.6% to 29.9%.

  3. In September 2026, Denon DJ gained share of searches among DJ equipment brands in New Zealand, from 4.1% to 5.4%.

  4. In September 2026, Rane gained share of searches among DJ equipment brands in New Zealand, from 4.1% to 4.9%.

  5. In September 2026, Native Instruments lost share of searches among DJ equipment brands in New Zealand, from 20% to 17.4%.

  6. In September 2026, Pioneer DJ lost share of searches among DJ equipment brands in New Zealand, from 16.4% to 14.1%.

How are Native Instruments’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Native Instruments’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • native instruments
  • native instruments cdj
  • native instruments mixer
  • nativeinstruments

Do you work for Native Instruments? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Native Instruments compete?

Native Instruments is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
DJ equipment brands2nd of 817.4%Shown above
MIDI controller brands2nd of 525.2%Show ranking
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