How popular isAlphaTheta?
In September 2026, people searched for AlphaTheta by name about 220 times in New Zealand, a 37.5% increase from the previous year. These searches made up 12% of all New Zealand DJ equipment brand searches, placing AlphaTheta fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about DJ equipment brands, AlphaTheta appeared in all answers and was the second most recommended of the eight.
AlphaTheta is the fourth most searched of 8 competitors and the second most recommended in AI answers.
NumarkShare of searches 29.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
Native InstrumentsShare of searches 17.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Pioneer DJShare of searches 14.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
AlphaThetaShare of searches 12%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
Allen & HeathShare of searches 9.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
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Top DJ equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, AlphaTheta appeared in all four answers. AlphaTheta is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Pioneer DJ1st
- AlphaTheta2nd
Denon DJ3rd
Rane4th- Numark5th
- Allen & Heath6th
- Native Instruments–
Reloop–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pioneer DJ4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- AlphaTheta4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Denon DJ4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Rane4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Numark3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Allen & Heath1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Native Instruments0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Reloop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about DJ equipment brands
4 answers
Asked ChatGPT
“Which DJ equipment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best DJ equipment brands in New Zealand?”
Asked ChatGPT
“What's the best DJ equipment brand in New Zealand for a DJ setup?”
Searched Google, AI Overview
“best dj gear”
Searched Google, AI Overview
“dj controller brands”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which DJ equipment brands compete with AlphaTheta?
Share of searches by month for Numark, Native Instruments, Pioneer DJ, AlphaTheta, Allen & Heath, Reloop, Denon DJ, Rane. The figures are in the table below the chart.
View monthly share of searches table
| Month | Numark | Native Instruments | Pioneer DJ | AlphaTheta | Allen & Heath | Reloop | Denon DJ | Rane |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.2% | 26.6% | 17.4% | 8.7% | 11.4% | 5.4% | 3.3% | 6% |
| Nov 2025 | 20% | 30% | 19.5% | 8.5% | 10.5% | 5% | 2.5% | 4% |
| Dec 2025 | 24.9% | 27.1% | 18.1% | 9% | 9.6% | 4.5% | 2.8% | 4% |
| Jan 2026 | 16.1% | 32.1% | 14.2% | 18.6% | 7.7% | 4% | 2.6% | 4.7% |
| Feb 2026 | 20.8% | 30.7% | 16.7% | 8.3% | 8.9% | 5.7% | 3.1% | 5.7% |
| Mar 2026 | 22.7% | 22.7% | 18.6% | 9.3% | 12.2% | 5.8% | 2.9% | 5.8% |
| Apr 2026 | 25.6% | 22.2% | 17.8% | 7.8% | 11.7% | 6.7% | 3.3% | 5% |
| May 2026 | 21.7% | 25.4% | 13.8% | 9% | 13.8% | 5.8% | 4.2% | 6.3% |
| Jun 2026 | 28.4% | 22.7% | 11.9% | 9.7% | 9.7% | 8.5% | 4.5% | 4.5% |
| Jul 2026 | 24% | 18.8% | 15.4% | 15.4% | 8.2% | 8.7% | 4.8% | 4.8% |
| Aug 2026 | 25.6% | 20% | 16.4% | 10.8% | 10.8% | 8.2% | 4.1% | 4.1% |
| Sep 2026 | 29.9% | 17.4% | 14.1% | 12% | 9.2% | 7.1% | 5.4% | 4.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.9% | 550 | +10% | +4.3 points | |
| 2, held 2nd | 17.4% | 320 | -17.9% | -2.6 points | |
| 3, held 3rd | 14.1% | 260 | -18.8% | -2.3 points | |
| 4, moved from 5th to 4th | 12% | 220 | +4.8% | +1.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 9.2% | 170 | -19% | -1.5 pointsmoved from 4th to 5th | |
| 6, held 6th | 7.1% | 130 | -18.8% | -1.1 points | |
| 7, held 7th | 5.4% | 100 | +25% | +1.3 points | |
| 8, held 8th | 4.9% | 90 | +12.5% | +0.8 points |
1.
Numark29.9%
Held 1st. 550 estimated branded searches, +10% vs prior month. Share +4.3 points.
17.4%
Held 2nd. 320 estimated branded searches, -17.9% vs prior month. Share -2.6 points.
14.1%
Held 3rd. 260 estimated branded searches, -18.8% vs prior month. Share -2.3 points.
12%
Moved from 5th to 4th. 220 estimated branded searches, +4.8% vs prior month. Share +1.2 points.
9.2%
Moved from 4th to 5th. 170 estimated branded searches, -19% vs prior month. Share -1.5 points.
6.
Reloop7.1%
Held 6th. 130 estimated branded searches, -18.8% vs prior month. Share -1.1 points.
7.
Denon DJ5.4%
Held 7th. 100 estimated branded searches, +25% vs prior month. Share +1.3 points.
8.
Rane4.9%
Held 8th. 90 estimated branded searches, +12.5% vs prior month. Share +0.8 points.
Compare popularity between AlphaTheta and its closest rivals
Every comparison with AlphaTheta
7 comparisons
How has branded search demand for AlphaTheta changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for AlphaTheta in New Zealand rose from 160 to 220.
- Across the 12 months ending September 2026, AlphaTheta’s share of searches among DJ equipment brands in New Zealand increased from 8.7% to 12%.
- Across the 12 months ending September 2026, AlphaTheta’s share of searches among DJ equipment brands in New Zealand peaked at 18.6% in January 2026 and was lowest at 7.8% in April 2026.
- Across the 12 months ending September 2026, AlphaTheta rose from 5th to 4th among DJ equipment brands in New Zealand.
How did search popularity change for New Zealand DJ equipment brands in September 2026?
6 changes
In September 2026, AlphaTheta overtook Allen & Heath to rank 4th among DJ equipment brands in New Zealand, with 12% of the searches.
In September 2026, Numark gained share of searches among DJ equipment brands in New Zealand, from 25.6% to 29.9%.
In September 2026, Denon DJ gained share of searches among DJ equipment brands in New Zealand, from 4.1% to 5.4%.
In September 2026, Rane gained share of searches among DJ equipment brands in New Zealand, from 4.1% to 4.9%.
In September 2026, Native Instruments lost share of searches among DJ equipment brands in New Zealand, from 20% to 17.4%.
In September 2026, Pioneer DJ lost share of searches among DJ equipment brands in New Zealand, from 16.4% to 14.1%.
How are AlphaTheta’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using AlphaTheta’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- alphatheta
- alphatheta cdj
- alphatheta dj controller
- alphatheta mixer
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