AlphaTheta vs Numark:Which is more popular?
In September 2026, Numark had more branded searches than AlphaTheta among DJ equipment brands in New Zealand. Numark had about 550 branded searches, while AlphaTheta had 220. Numark made up 29.9% of all DJ equipment brand searches we track, and AlphaTheta accounted for 12%. When we asked ChatGPT and Google AI Overviews about DJ equipment brands, AlphaTheta appeared in all four answers and Numark in three. AlphaTheta was mentioned before Numark in every answer.
Who do people search for more?
Numark, about 3 searches for every 1 for AlphaTheta
Who does AI mention more?
AlphaTheta, mentioned in every answer we collected
Who does AI recommend more?
AlphaTheta, named ahead of Numark in every answer
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Top DJ equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, AlphaTheta appeared in all four answers. Numark was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. AlphaTheta was listed before Numark in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Pioneer DJ1st- AlphaTheta2nd
Denon DJ3rd
Rane4th- Numark5th
Allen & Heath6th
Native Instruments–
Reloop–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pioneer DJ4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- AlphaTheta4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Denon DJ4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Rane4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Numark3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Allen & Heath1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Native Instruments0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Reloop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about DJ equipment brands
4 answers
Asked ChatGPT
“Which DJ equipment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best DJ equipment brands in New Zealand?”
Asked ChatGPT
“What's the best DJ equipment brand in New Zealand for a DJ setup?”
Searched Google, AI Overview
“best dj gear”
Searched Google, AI Overview
“dj controller brands”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is AlphaTheta or Numark more popular in search?
This chart shows how often people search Google for AlphaTheta and Numark by name. Each line represents a brand's share of searches for all eight DJ equipment brands we track, month by month, from searches in New Zealand.
Share of searches by month for Numark, AlphaTheta. The figures are in the table below the chart.
View monthly share of searches table
| Month | Numark | Native Instruments | Pioneer DJ | AlphaTheta | Allen & Heath | Reloop | Denon DJ | Rane |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.2% | 26.6% | 17.4% | 8.7% | 11.4% | 5.4% | 3.3% | 6% |
| Nov 2025 | 20% | 30% | 19.5% | 8.5% | 10.5% | 5% | 2.5% | 4% |
| Dec 2025 | 24.9% | 27.1% | 18.1% | 9% | 9.6% | 4.5% | 2.8% | 4% |
| Jan 2026 | 16.1% | 32.1% | 14.2% | 18.6% | 7.7% | 4% | 2.6% | 4.7% |
| Feb 2026 | 20.8% | 30.7% | 16.7% | 8.3% | 8.9% | 5.7% | 3.1% | 5.7% |
| Mar 2026 | 22.7% | 22.7% | 18.6% | 9.3% | 12.2% | 5.8% | 2.9% | 5.8% |
| Apr 2026 | 25.6% | 22.2% | 17.8% | 7.8% | 11.7% | 6.7% | 3.3% | 5% |
| May 2026 | 21.7% | 25.4% | 13.8% | 9% | 13.8% | 5.8% | 4.2% | 6.3% |
| Jun 2026 | 28.4% | 22.7% | 11.9% | 9.7% | 9.7% | 8.5% | 4.5% | 4.5% |
| Jul 2026 | 24% | 18.8% | 15.4% | 15.4% | 8.2% | 8.7% | 4.8% | 4.8% |
| Aug 2026 | 25.6% | 20% | 16.4% | 10.8% | 10.8% | 8.2% | 4.1% | 4.1% |
| Sep 2026 | 29.9% | 17.4% | 14.1% | 12% | 9.2% | 7.1% | 5.4% | 4.9% |
How has the AlphaTheta and Numark comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: AlphaTheta took it in January 2026, Numark took it in February 2026.
- Across the 12 months ending September 2026, AlphaTheta’s share of searches among DJ equipment brands in New Zealand moved from 8.7% to 12%, and its estimated monthly branded searches moved from 160 to 220.
- Across the 12 months ending September 2026, Numark’s share of searches among DJ equipment brands in New Zealand moved from 21.2% to 29.9%, and its estimated monthly branded searches moved from 390 to 550.
How did search popularity change for New Zealand DJ equipment brands in September 2026?
2 changes
In September 2026, AlphaTheta overtook Allen & Heath to rank 4th among DJ equipment brands in New Zealand, with 12% of the searches.
In September 2026, Numark gained share of searches among DJ equipment brands in New Zealand, from 25.6% to 29.9%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using AlphaTheta’s and Numark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AlphaTheta
4 branded search terms
- alphatheta
- alphatheta cdj
- alphatheta dj controller
- alphatheta mixer
Numark
8 branded search terms
- numark
- numark cdj
- numark dj controller
- numark dj decks
- numark mixer
- numark mixtream pro
- numark party mix
- numark pro
Other head-to-heads among DJ equipment brands
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