Maxwell & Williams vs Wedgwood:Which is more popular?
In September 2026, Maxwell & Williams and Wedgwood were level in searches among dinner set brands in New Zealand, with an estimated 590 versus 600 branded searches, at 19.1% and 19.4% of the total. When we asked ChatGPT and Google AI Overviews about dinner set brands, Maxwell & Williams appeared in three of the five answers and Wedgwood in one. Maxwell & Williams was mentioned before Wedgwood in two out of three answers that named either.
Who do people search for more?
Wedgwood and Maxwell & Williams are searched for about as often as each other.
Who does AI mention more?
Maxwell & Williams, mentioned in 3 of 5 answers, Wedgwood in 1
Who does AI recommend more?
Maxwell & Williams, named ahead of Wedgwood in 2 of 3 answers
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Top dinner set brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Maxwell & Williams was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Wedgwood was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Maxwell & Williams was listed before Wedgwood in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Corelle1st- Maxwell & Williams2nd
- Denby3rd
Royal Doulton4th
Wedgwood5th
Ecology6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Corelle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Maxwell & Williams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Royal Doulton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Denby2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ecology2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wedgwood1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dinner set brands
5 answers
Asked ChatGPT
“Which dinner set brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dinner set brands in New Zealand?”
Asked ChatGPT
“What's the best dinner set brand in New Zealand for everyday meals?”
Searched Google, AI Overview
“dinner set nz”
Searched Google, AI Overview
“stoneware dinner set”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Maxwell & Williams or Wedgwood more popular in search?
This chart shows how often people search Google for Maxwell & Williams and Wedgwood by name. Each line represents a brand's share of searches for all six dinner set brands we track, month by month, from searches in New Zealand.
Share of searches by month for Wedgwood, Maxwell & Williams. The figures are in the table below the chart.
View monthly share of searches table
| Month | Royal Doulton | Corelle | Wedgwood | Maxwell & Williams | Denby | Ecology |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 21.5% | 22.8% | 12.5% | 5.5% | 2.9% |
| Nov 2025 | 35.4% | 21.6% | 19% | 15.7% | 4.6% | 3.6% |
| Dec 2025 | 35.4% | 20.2% | 15.4% | 20.2% | 4.8% | 3.9% |
| Jan 2026 | 36.6% | 16% | 18% | 20.6% | 4.9% | 4% |
| Feb 2026 | 34.9% | 17.3% | 20% | 18.8% | 5.5% | 3.5% |
| Mar 2026 | 29.4% | 18.9% | 22.7% | 16.8% | 9.1% | 3.1% |
| Apr 2026 | 33.4% | 16.4% | 19.1% | 17.9% | 9.7% | 3.3% |
| May 2026 | 33.2% | 15.7% | 25.2% | 17.5% | 5% | 3.3% |
| Jun 2026 | 31.7% | 15% | 23.1% | 16.4% | 10.8% | 3.1% |
| Jul 2026 | 30.3% | 16.6% | 22.7% | 21% | 6.1% | 3.2% |
| Aug 2026 | 27.8% | 21.5% | 19.2% | 22.7% | 5.4% | 3.5% |
| Sep 2026 | 32% | 19.7% | 19.4% | 19.1% | 6.8% | 2.9% |
How has the Maxwell & Williams and Wedgwood comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Maxwell & Williams took it in December 2025, Wedgwood took it in February 2026, Maxwell & Williams took it in August 2026, Wedgwood took it in September 2026.
- Across the 12 months ending September 2026, Maxwell & Williams’ share of searches among dinner set brands in New Zealand moved from 12.5% to 19.1%, and its estimated monthly branded searches moved from 390 to 590.
- Across the 12 months ending September 2026, Wedgwood’s share of searches among dinner set brands in New Zealand moved from 22.8% to 19.4%, and its estimated monthly branded searches moved from 710 to 600.
How did search popularity change for New Zealand dinner set brands in September 2026?
2 changes
In September 2026, Maxwell & Williams lost share of searches among dinner set brands in New Zealand, from 22.7% to 19.1%.
In September 2026, Wedgwood rose from 4th to 3rd among dinner set brands in New Zealand.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Maxwell & Williams’ and Wedgwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maxwell & Williams
1 branded search term
- maxwell williams
Wedgwood
9 branded search terms
- josiah wedgwood
- vera wang wedgwood
- wedgwood
- wedgwood bone china
- wedgwood china
- wedgwood jasperware
- wedgwood pottery
- wedgwood stamps
- wedgwood tea set
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