Brandwave

Contact lens brands in New Zealand:Which brands are most popular in search?

In August 2026, Acuvue was the most searched among contact lens brands in New Zealand, with an estimated 1K branded searches and 32.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Acuvue32.9%
  2. Dailies26.3%
  3. Biofinity15.8%
  4. Air Optix15.2%
  5. Bausch + Lomb9.8%

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Share of SearchLeaderboard

Compare the contact lens brands New Zealand wearers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among contact lens brands in New Zealand, by month

Share of Search by month for Acuvue, Dailies, Biofinity, Air Optix, Bausch + Lomb. The figures are in the table below the chart.

View monthly share of search table
MonthAcuvueDailiesBiofinityAir OptixBausch + Lomb
Oct 202536.1%29.5%10.5%17%6.8%
Nov 202529.9%29.6%13.2%18.2%9.1%
Dec 202528.8%32.1%11.7%17.9%9.5%
Jan 202636.7%24%14.3%17.9%7.1%
Feb 202636.3%26.5%14%14.8%8.4%
Mar 202645.5%27.5%10.3%11.9%4.9%
Apr 202636.4%24.8%14.1%16.6%8.2%
May 202648.5%21%9.1%12.5%8.9%
Jun 202641.1%23.7%12.5%13.3%9.4%
Jul 202634.6%25.6%13%14.6%12.1%
Aug 202632.9%26.3%15.8%15.2%9.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Acuvue

    32.9%

    held 1st · 1K estimated branded searches · -15.4% vs prior month · -1.7 points

  2. 2.Dailies

    26.3%

    held 2nd · 830 estimated branded searches · -8.8% vs prior month · +0.6 points

  3. 3.Biofinity

    15.8%

    moved from 4th to 3rd · 500 estimated branded searches · +8.7% vs prior month · +2.9 points

  4. 4.Air Optix

    15.2%

    moved from 3rd to 4th · 480 estimated branded searches · -7.7% vs prior month · +0.5 points

  5. 5.Bausch + Lomb

    9.8%

    held 5th · 310 estimated branded searches · -27.9% vs prior month · -2.3 points

Compare search popularity between leading brands

Which brand is most popular in search among contact lens brands in New Zealand?

In August 2026, Acuvue was the most searched among contact lens brands in New Zealand, with an estimated 1K branded searches and 32.9% estimated Share of Search within this set. Dailies is in 2nd place, 6.6 percentage points behind at 26.3% Share of Search.

New Zealand contact lens brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Acuvue36.1% → 32.9%48.5%May 202628.8%Dec 20251st
Dailies29.5% → 26.3%32.1%Dec 202521%May 20262nd
Biofinity10.5% → 15.8%15.8%Aug 20269.1%May 20264th → 3rd
Air Optix17% → 15.2%18.2%Nov 202511.9%Mar 20263rd → 4th
Bausch + Lomb6.8% → 9.8%12.1%Jul 20264.9%Mar 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Acuvue’s estimated Share of Search among contact lens brands in New Zealand decreased from 36.1% to 32.9%.
  • Across the 11 months ending August 2026, Dailies’ estimated Share of Search among contact lens brands in New Zealand decreased from 29.5% to 26.3%.
  • Across the 11 months ending August 2026, Biofinity’s estimated Share of Search among contact lens brands in New Zealand increased from 10.5% to 15.8%.
  • Across the 11 months ending August 2026, Air Optix’s estimated Share of Search among contact lens brands in New Zealand decreased from 17% to 15.2%.
  • Across the 11 months ending August 2026, Bausch + Lomb’s estimated Share of Search among contact lens brands in New Zealand increased from 6.8% to 9.8%.
  • Across the 11 months ending August 2026, Acuvue’s estimated Share of Search among contact lens brands in New Zealand peaked at 48.5% in May 2026 and was lowest at 28.8% in December 2025.
  • Across the 11 months ending August 2026, Dailies’ estimated Share of Search among contact lens brands in New Zealand peaked at 32.1% in December 2025 and was lowest at 21% in May 2026.
  • Across the 11 months ending August 2026, Biofinity’s estimated Share of Search among contact lens brands in New Zealand peaked at 15.8% in August 2026 and was lowest at 9.1% in May 2026.
  • Across the 11 months ending August 2026, Air Optix’s estimated Share of Search among contact lens brands in New Zealand peaked at 18.2% in November 2025 and was lowest at 11.9% in March 2026.
  • Across the 11 months ending August 2026, Bausch + Lomb’s estimated Share of Search among contact lens brands in New Zealand peaked at 12.1% in July 2026 and was lowest at 4.9% in March 2026.
  • Across the 11 months ending August 2026, Biofinity rose from 4th to 3rd among contact lens brands in New Zealand.
  • Across the 11 months ending August 2026, Air Optix fell from 3rd to 4th among contact lens brands in New Zealand.

How did search popularity change for New Zealand contact lens brands in August 2026?

  1. In August 2026, Biofinity overtook Air Optix to rank 3rd among contact lens brands in New Zealand, at 15.8%.

  2. In August 2026, Dailies gained estimated Share of Search among contact lens brands in New Zealand, from 25.6% to 26.3%.

  3. In August 2026, Air Optix gained estimated Share of Search among contact lens brands in New Zealand, from 14.6% to 15.2%.

  4. In August 2026, Bausch + Lomb lost estimated Share of Search among contact lens brands in New Zealand, from 12.1% to 9.8%.

  5. In August 2026, Acuvue lost estimated Share of Search among contact lens brands in New Zealand, from 34.6% to 32.9%.

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