Brandwave

How popular isDailies in search?

In August 2026, there were an estimated 830 branded searches for Dailies in New Zealand which is down 36.2% over the last 11 months. Dailies holds 26.3% estimated Share of Search among New Zealand contact lens brands and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Acuvue32.9%
  2. Dailies26.3%
  3. Biofinity15.8%
  4. Air Optix15.2%
  5. Bausch + Lomb9.8%
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Which contact lens brands compete with Dailies?

Dailies against contact lens brands in New Zealand, by month

Share of Search by month for Acuvue, Dailies, Biofinity, Air Optix, Bausch + Lomb. The figures are in the table below the chart.

View monthly share of search table
MonthAcuvueDailiesBiofinityAir OptixBausch + Lomb
Oct 202536.1%29.5%10.5%17%6.8%
Nov 202529.9%29.6%13.2%18.2%9.1%
Dec 202528.8%32.1%11.7%17.9%9.5%
Jan 202636.7%24%14.3%17.9%7.1%
Feb 202636.3%26.5%14%14.8%8.4%
Mar 202645.5%27.5%10.3%11.9%4.9%
Apr 202636.4%24.8%14.1%16.6%8.2%
May 202648.5%21%9.1%12.5%8.9%
Jun 202641.1%23.7%12.5%13.3%9.4%
Jul 202634.6%25.6%13%14.6%12.1%
Aug 202632.9%26.3%15.8%15.2%9.8%
Sep 2026—————

  1. 1.Acuvue

    32.9%

    held 1st · 1K estimated branded searches · -15.4% vs prior month · -1.7 points

  2. 2.Dailies

    26.3%

    held 2nd · 830 estimated branded searches · -8.8% vs prior month · +0.6 points

  3. 3.Biofinity

    15.8%

    moved from 4th to 3rd · 500 estimated branded searches · +8.7% vs prior month · +2.9 points

  4. 4.Air Optix

    15.2%

    moved from 3rd to 4th · 480 estimated branded searches · -7.7% vs prior month · +0.5 points

  5. 5.Bausch + Lomb

    9.8%

    held 5th · 310 estimated branded searches · -27.9% vs prior month · -2.3 points

Compare search popularity between Dailies and its closest rivals

How has branded search demand for Dailies changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dailies in New Zealand fell from 1.3K to 830.
  • Across the 11 months ending August 2026, Dailies’ estimated Share of Search among contact lens brands in New Zealand decreased from 29.5% to 26.3%.
  • Across the 11 months ending August 2026, Dailies’ estimated Share of Search among contact lens brands in New Zealand peaked at 32.1% in December 2025 and was lowest at 21% in May 2026.

How did search popularity change for New Zealand contact lens brands in August 2026?

  1. In August 2026, Biofinity overtook Air Optix to rank 3rd among contact lens brands in New Zealand, at 15.8%.

  2. In August 2026, Dailies gained estimated Share of Search among contact lens brands in New Zealand, from 25.6% to 26.3%.

  3. In August 2026, Air Optix gained estimated Share of Search among contact lens brands in New Zealand, from 14.6% to 15.2%.

  4. In August 2026, Bausch + Lomb lost estimated Share of Search among contact lens brands in New Zealand, from 12.1% to 9.8%.

  5. In August 2026, Acuvue lost estimated Share of Search among contact lens brands in New Zealand, from 34.6% to 32.9%.

How is Dailies measured?

Brandwave collects information about searches that people make online using Dailies’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • alcon dailies total 1
  • dailies 1 contacts
  • dailies aquacomfort
  • dailies aquacomfort plus
  • dailies contact lenses
  • dailies contacts
  • dailies lenses
  • dailies total 1
  • dailies total 1 90
  • dailies total 1 multifocal
  • dailies total lenses
  • focus dailies contact lenses

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How the Brand Demand Index is measured

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