Biofinity vs Dailies:Which is more popular by branded search in New Zealand?
In August 2026, Dailies had more branded searches than Biofinity among contact lens brands in New Zealand. Dailies was estimated to have 830 branded searches compared to Biofinity’s 500, and held a 26.3% Share of Search versus Biofinity’s 15.8%.
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Which is more popular in search, Biofinity or Dailies?
Compare the contact lens brands New Zealand wearers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dailies, Biofinity. The figures are in the table below the chart.
View monthly share of search table
| Month | Acuvue | Dailies | Biofinity | Air Optix | Bausch + Lomb |
|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 29.5% | 10.5% | 17% | 6.8% |
| Nov 2025 | 29.9% | 29.6% | 13.2% | 18.2% | 9.1% |
| Dec 2025 | 28.8% | 32.1% | 11.7% | 17.9% | 9.5% |
| Jan 2026 | 36.7% | 24% | 14.3% | 17.9% | 7.1% |
| Feb 2026 | 36.3% | 26.5% | 14% | 14.8% | 8.4% |
| Mar 2026 | 45.5% | 27.5% | 10.3% | 11.9% | 4.9% |
| Apr 2026 | 36.4% | 24.8% | 14.1% | 16.6% | 8.2% |
| May 2026 | 48.5% | 21% | 9.1% | 12.5% | 8.9% |
| Jun 2026 | 41.1% | 23.7% | 12.5% | 13.3% | 9.4% |
| Jul 2026 | 34.6% | 25.6% | 13% | 14.6% | 12.1% |
| Aug 2026 | 32.9% | 26.3% | 15.8% | 15.2% | 9.8% |
| Sep 2026 | — | — | — | — | — |
How has the Biofinity and Dailies comparison changed over the last 12 months?
3 findings
- Dailies was ahead of Biofinity in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Biofinity’s estimated Share of Search among contact lens brands in New Zealand moved from 10.5% to 15.8%, and its estimated monthly branded searches moved from 460 to 500.
- Across the 11 months ending August 2026, Dailies’ estimated Share of Search among contact lens brands in New Zealand moved from 29.5% to 26.3%, and its estimated monthly branded searches moved from 1.3K to 830.
How did search popularity change for New Zealand contact lens brands in August 2026?
2 changes
In August 2026, Biofinity overtook Air Optix to rank 3rd among contact lens brands in New Zealand, at 15.8%.
In August 2026, Dailies gained estimated Share of Search among contact lens brands in New Zealand, from 25.6% to 26.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Biofinity’s and Dailies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Biofinity
10 branded search terms
- biofinity
- biofinity contacts
- biofinity lenses
- biofinity multifocal
- biofinity nz
- biofinity online
- biofinity toric
- biofinity toric multifocal
- biofinity xr toric
- coopervision com
Dailies
12 branded search terms
- alcon dailies total 1
- dailies 1 contacts
- dailies aquacomfort
- dailies aquacomfort plus
- dailies contact lenses
- dailies contacts
- dailies lenses
- dailies total 1
- dailies total 1 90
- dailies total 1 multifocal
- dailies total lenses
- focus dailies contact lenses
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.