Brandwave

How popular isBausch + Lomb in search?

In August 2026, there were an estimated 310 branded searches for Bausch + Lomb in New Zealand which held steady over the last 11 months. Bausch + Lomb holds 9.8% estimated Share of Search among New Zealand contact lens brands and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Acuvue32.9%
  2. Dailies26.3%
  3. Biofinity15.8%
  4. Air Optix15.2%
  5. Bausch + Lomb9.8%
Bausch + Lomb website (opens in a new tab)

Follow Bausch + Lomb and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which contact lens brands compete with Bausch + Lomb?

Bausch + Lomb against contact lens brands in New Zealand, by month

Share of Search by month for Acuvue, Dailies, Biofinity, Air Optix, Bausch + Lomb. The figures are in the table below the chart.

View monthly share of search table
MonthAcuvueDailiesBiofinityAir OptixBausch + Lomb
Oct 202536.1%29.5%10.5%17%6.8%
Nov 202529.9%29.6%13.2%18.2%9.1%
Dec 202528.8%32.1%11.7%17.9%9.5%
Jan 202636.7%24%14.3%17.9%7.1%
Feb 202636.3%26.5%14%14.8%8.4%
Mar 202645.5%27.5%10.3%11.9%4.9%
Apr 202636.4%24.8%14.1%16.6%8.2%
May 202648.5%21%9.1%12.5%8.9%
Jun 202641.1%23.7%12.5%13.3%9.4%
Jul 202634.6%25.6%13%14.6%12.1%
Aug 202632.9%26.3%15.8%15.2%9.8%
Sep 2026—————

  1. 1.Acuvue

    32.9%

    held 1st · 1K estimated branded searches · -15.4% vs prior month · -1.7 points

  2. 2.Dailies

    26.3%

    held 2nd · 830 estimated branded searches · -8.8% vs prior month · +0.6 points

  3. 3.Biofinity

    15.8%

    moved from 4th to 3rd · 500 estimated branded searches · +8.7% vs prior month · +2.9 points

  4. 4.Air Optix

    15.2%

    moved from 3rd to 4th · 480 estimated branded searches · -7.7% vs prior month · +0.5 points

  5. 5.Bausch + Lomb

    9.8%

    held 5th · 310 estimated branded searches · -27.9% vs prior month · -2.3 points

Compare search popularity between Bausch + Lomb and its closest rivals

How has branded search demand for Bausch + Lomb changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bausch + Lomb in New Zealand held steady, from 300 to 310.
  • Across the 11 months ending August 2026, Bausch + Lomb’s estimated Share of Search among contact lens brands in New Zealand increased from 6.8% to 9.8%.
  • Across the 11 months ending August 2026, Bausch + Lomb’s estimated Share of Search among contact lens brands in New Zealand peaked at 12.1% in July 2026 and was lowest at 4.9% in March 2026.

How did search popularity change for New Zealand contact lens brands in August 2026?

  1. In August 2026, Biofinity overtook Air Optix to rank 3rd among contact lens brands in New Zealand, at 15.8%.

  2. In August 2026, Dailies gained estimated Share of Search among contact lens brands in New Zealand, from 25.6% to 26.3%.

  3. In August 2026, Air Optix gained estimated Share of Search among contact lens brands in New Zealand, from 14.6% to 15.2%.

  4. In August 2026, Bausch + Lomb lost estimated Share of Search among contact lens brands in New Zealand, from 12.1% to 9.8%.

  5. In August 2026, Acuvue lost estimated Share of Search among contact lens brands in New Zealand, from 34.6% to 32.9%.

How is Bausch + Lomb measured?

Brandwave collects information about searches that people make online using Bausch + Lomb’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • bausch and lomb
  • bausch and lomb biotrue contacts
  • bausch com
  • bausch lomb
  • bausch lomb advanced eye relief eye wash
  • bausch lomb contact lenses
  • bausch lomb contacts
  • bausch lomb lenses
  • bauschlomb
  • bauschlomb contact lenses
  • bauschlomb lenses

Do you work for Bausch + Lomb? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Bausch + Lomb your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record