Bausch + Lomb vs Biofinity:Which is more popular by branded search in New Zealand?
In August 2026, Biofinity had more branded searches than Bausch + Lomb among contact lens brands in New Zealand. Biofinity was estimated to have 500 branded searches compared to Bausch + Lomb’s 310, and held a 15.8% Share of Search versus Bausch + Lomb’s 9.8%.
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Which is more popular in search, Bausch + Lomb or Biofinity?
Compare the contact lens brands New Zealand wearers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Biofinity, Bausch + Lomb. The figures are in the table below the chart.
View monthly share of search table
| Month | Acuvue | Dailies | Biofinity | Air Optix | Bausch + Lomb |
|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 29.5% | 10.5% | 17% | 6.8% |
| Nov 2025 | 29.9% | 29.6% | 13.2% | 18.2% | 9.1% |
| Dec 2025 | 28.8% | 32.1% | 11.7% | 17.9% | 9.5% |
| Jan 2026 | 36.7% | 24% | 14.3% | 17.9% | 7.1% |
| Feb 2026 | 36.3% | 26.5% | 14% | 14.8% | 8.4% |
| Mar 2026 | 45.5% | 27.5% | 10.3% | 11.9% | 4.9% |
| Apr 2026 | 36.4% | 24.8% | 14.1% | 16.6% | 8.2% |
| May 2026 | 48.5% | 21% | 9.1% | 12.5% | 8.9% |
| Jun 2026 | 41.1% | 23.7% | 12.5% | 13.3% | 9.4% |
| Jul 2026 | 34.6% | 25.6% | 13% | 14.6% | 12.1% |
| Aug 2026 | 32.9% | 26.3% | 15.8% | 15.2% | 9.8% |
| Sep 2026 | — | — | — | — | — |
How has the Bausch + Lomb and Biofinity comparison changed over the last 12 months?
3 findings
- Biofinity was ahead of Bausch + Lomb in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bausch + Lomb’s estimated Share of Search among contact lens brands in New Zealand moved from 6.8% to 9.8%, and its estimated monthly branded searches moved from 300 to 310.
- Across the 11 months ending August 2026, Biofinity’s estimated Share of Search among contact lens brands in New Zealand moved from 10.5% to 15.8%, and its estimated monthly branded searches moved from 460 to 500.
How did search popularity change for New Zealand contact lens brands in August 2026?
2 changes
In August 2026, Biofinity overtook Air Optix to rank 3rd among contact lens brands in New Zealand, at 15.8%.
In August 2026, Bausch + Lomb lost estimated Share of Search among contact lens brands in New Zealand, from 12.1% to 9.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Bausch + Lomb’s and Biofinity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bausch + Lomb
11 branded search terms
- bausch and lomb
- bausch and lomb biotrue contacts
- bausch com
- bausch lomb
- bausch lomb advanced eye relief eye wash
- bausch lomb contact lenses
- bausch lomb contacts
- bausch lomb lenses
- bauschlomb
- bauschlomb contact lenses
- bauschlomb lenses
Biofinity
10 branded search terms
- biofinity
- biofinity contacts
- biofinity lenses
- biofinity multifocal
- biofinity nz
- biofinity online
- biofinity toric
- biofinity toric multifocal
- biofinity xr toric
- coopervision com
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