Acuvue vs Biofinity:Which is more popular by branded search in New Zealand?
In August 2026, Acuvue had more branded searches than Biofinity among contact lens brands in New Zealand. Acuvue was estimated to have 1K branded searches compared to Biofinity’s 500, and held a 32.9% Share of Search versus Biofinity’s 15.8%.
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Which is more popular in search, Acuvue or Biofinity?
Compare the contact lens brands New Zealand wearers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Acuvue, Biofinity. The figures are in the table below the chart.
View monthly share of search table
| Month | Acuvue | Dailies | Biofinity | Air Optix | Bausch + Lomb |
|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 29.5% | 10.5% | 17% | 6.8% |
| Nov 2025 | 29.9% | 29.6% | 13.2% | 18.2% | 9.1% |
| Dec 2025 | 28.8% | 32.1% | 11.7% | 17.9% | 9.5% |
| Jan 2026 | 36.7% | 24% | 14.3% | 17.9% | 7.1% |
| Feb 2026 | 36.3% | 26.5% | 14% | 14.8% | 8.4% |
| Mar 2026 | 45.5% | 27.5% | 10.3% | 11.9% | 4.9% |
| Apr 2026 | 36.4% | 24.8% | 14.1% | 16.6% | 8.2% |
| May 2026 | 48.5% | 21% | 9.1% | 12.5% | 8.9% |
| Jun 2026 | 41.1% | 23.7% | 12.5% | 13.3% | 9.4% |
| Jul 2026 | 34.6% | 25.6% | 13% | 14.6% | 12.1% |
| Aug 2026 | 32.9% | 26.3% | 15.8% | 15.2% | 9.8% |
| Sep 2026 | — | — | — | — | — |
How has the Acuvue and Biofinity comparison changed over the last 12 months?
3 findings
- Acuvue was ahead of Biofinity in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Acuvue’s estimated Share of Search among contact lens brands in New Zealand moved from 36.1% to 32.9%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 11 months ending August 2026, Biofinity’s estimated Share of Search among contact lens brands in New Zealand moved from 10.5% to 15.8%, and its estimated monthly branded searches moved from 460 to 500.
How did search popularity change for New Zealand contact lens brands in August 2026?
2 changes
In August 2026, Biofinity overtook Air Optix to rank 3rd among contact lens brands in New Zealand, at 15.8%.
In August 2026, Acuvue lost estimated Share of Search among contact lens brands in New Zealand, from 34.6% to 32.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Acuvue’s and Biofinity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Acuvue
11 branded search terms
- 1 day acuvue moist
- acuvue
- acuvue contact lenses
- acuvue contacts
- acuvue lenses
- acuvue near me
- acuvue nz
- acuvue oasys
- acuvue oasys 1 day
- acuvue oasys for astigmatism
- acuvue online
Biofinity
10 branded search terms
- biofinity
- biofinity contacts
- biofinity lenses
- biofinity multifocal
- biofinity nz
- biofinity online
- biofinity toric
- biofinity toric multifocal
- biofinity xr toric
- coopervision com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.