Ninja vs Tefal:Which is more popular?
In September 2026, Ninja and Tefal were level in searches among chip fryer brands in New Zealand, with an estimated 1.3K versus 1.4K branded searches, at 5.3% and 5.8% of the total. When we asked ChatGPT and Google AI Overviews about chip fryer brands, Tefal appeared in three of the four answers and Ninja in two. Tefal was mentioned before Ninja in two out of three answers.
Who do people search for more?
Tefal, about 8% more searches than Ninja
Who does AI mention more?
Tefal, mentioned in 3 of 4 answers, Ninja in 2
Who does AI recommend more?
Tefal, named ahead of Ninja in 2 of 3 answers
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Top chip fryer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Tefal was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Ninja was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Tefal was listed before Ninja in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tefal1st
Ninja2nd
Breville3rd
Russell Hobbs4th
De'Longhi–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tefal3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ninja2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Breville1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Russell Hobbs1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
De'Longhi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about chip fryer brands
4 answers
Asked ChatGPT
“Which chip fryer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chip fryer brands in New Zealand?”
Asked ChatGPT
“What's the best chip fryer brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“best chip fryer”
Searched Google, AI Overview
“electric chip fryer”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Ninja or Tefal more popular in search?
This chart shows how often people search Google for Ninja and Tefal by name. Each line represents a brand's share of searches for all five chip fryer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tefal, Ninja. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | De'Longhi | Russell Hobbs | Tefal | Ninja |
|---|---|---|---|---|---|
| Oct 2025 | 58.1% | 22.3% | 8.8% | 6.2% | 4.6% |
| Nov 2025 | 57.9% | 20.3% | 9.9% | 6% | 5.9% |
| Dec 2025 | 57.5% | 22% | 9.1% | 5.5% | 5.9% |
| Jan 2026 | 56.6% | 22.8% | 9% | 5.6% | 6% |
| Feb 2026 | 55% | 24.5% | 9.2% | 5.7% | 5.6% |
| Mar 2026 | 55.7% | 24.5% | 8.5% | 7% | 4.3% |
| Apr 2026 | 56% | 25.5% | 8.1% | 5.5% | 5% |
| May 2026 | 54.8% | 27.1% | 7.8% | 5.6% | 4.7% |
| Jun 2026 | 53.5% | 27% | 8.1% | 6.4% | 4.9% |
| Jul 2026 | 54.4% | 26.3% | 8.6% | 5.7% | 4.9% |
| Aug 2026 | 53.6% | 26.9% | 8.4% | 6.7% | 4.4% |
| Sep 2026 | 55.7% | 24.3% | 8.9% | 5.8% | 5.3% |
How has the Ninja and Tefal comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Ninja took it in December 2025, Tefal took it in February 2026.
- Across the 12 months ending September 2026, Ninja’s share of searches among chip fryer brands in New Zealand moved from 4.6% to 5.3%, and its estimated monthly branded searches moved from 930 to 1.3K.
- Across the 12 months ending September 2026, Tefal’s share of searches among chip fryer brands in New Zealand moved from 6.2% to 5.8%, and its estimated monthly branded searches moved from 1.3K to 1.4K.
How did search popularity change for New Zealand chip fryer brands in September 2026?
2 changes

In September 2026, Ninja gained share of searches among chip fryer brands in New Zealand, from 4.4% to 5.3%.

In September 2026, Tefal lost share of searches among chip fryer brands in New Zealand, from 6.7% to 5.8%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Ninja’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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