Brandwave

Caravan and motorhome brands in New Zealand:Which brands are most popular in search?

In August 2026, Jayco was the most searched among caravan and motorhome brands in New Zealand, with an estimated 3.4K branded searches and 53.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Jayco53.1%
  2. TrailLite41%
  3. Bürstner2.2%
  4. Hymer2%
  5. Avan1.2%
  6. Sunliner0.46%

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Share of SearchLeaderboard

Compare the caravan and motorhome brands New Zealand travellers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among caravan and motorhome brands in New Zealand, by month

Share of Search by month for Jayco, TrailLite, Bürstner, Hymer. The figures are in the table below the chart.

View monthly share of search table
MonthJaycoTrailLiteBürstnerHymerAvanSunliner
Oct 202559.4%33.5%2.7%2.6%1.4%0.41%
Nov 202560.1%32.5%2.9%2.5%1.3%0.73%
Dec 202569%23.9%3%2.6%1%0.57%
Jan 202672.2%21.4%1.8%2.5%1.4%0.66%
Feb 202666.5%25.6%2.8%2.8%1.5%0.77%
Mar 202662.3%29.8%2.5%2.8%2.1%0.66%
Apr 202666.9%26%2.8%2.3%1.3%0.66%
May 202662.3%29%2.7%3.5%1.8%0.67%
Jun 202661.1%31.7%2.8%2.8%1.1%0.55%
Jul 202665.3%28.5%2%2.7%1%0.51%
Aug 202653.1%41%2.2%2%1.2%0.46%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Jayco

    53.1%

    held 1st · 3.4K estimated branded searches · -10.9% vs prior month · -12.2 points

  2. 2.TrailLite

    41%

    held 2nd · 2.6K estimated branded searches · +57.7% vs prior month · +12.5 points

  3. 3.Bürstner

    2.2%

    moved from 4th to 3rd · 140 estimated branded searches · +16.7% vs prior month · +0.1 points

  4. 4.Hymer

    2%

    moved from 3rd to 4th · 130 estimated branded searches · -18.8% vs prior month · -0.7 points

  5. 5.Avan

    1.2%

    held 5th · 80 estimated branded searches · +33.3% vs prior month · +0.2 points

  6. 6.Sunliner

    0.46%

    held 6th · 30 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among caravan and motorhome brands in New Zealand?

In August 2026, Jayco was the most searched among caravan and motorhome brands in New Zealand, with an estimated 3.4K branded searches and 53.1% estimated Share of Search within this set. TrailLite is in 2nd place, 12.1 percentage points behind at 41% Share of Search.

New Zealand caravan and motorhome brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Jayco59.4% → 53.1%72.2%Jan 202653.1%Aug 20261st
TrailLite33.5% → 41%41%Aug 202621.4%Jan 20262nd
Bürstner2.7% → 2.2%3%Dec 20251.8%Jan 20263rd
Hymer2.6% → 2%3.5%May 20262%Aug 20264th
Avan1.4% → 1.2%2.1%Mar 20261%Dec 20255th
Sunliner0.41% → 0.46%0.77%Feb 20260.41%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Jayco’s estimated Share of Search among caravan and motorhome brands in New Zealand decreased from 59.4% to 53.1%.
  • Across the 11 months ending August 2026, TrailLite’s estimated Share of Search among caravan and motorhome brands in New Zealand increased from 33.5% to 41%.
  • Across the 11 months ending August 2026, Bürstner’s estimated Share of Search among caravan and motorhome brands in New Zealand decreased from 2.7% to 2.2%.
  • Across the 11 months ending August 2026, Hymer’s estimated Share of Search among caravan and motorhome brands in New Zealand decreased from 2.6% to 2%.
  • Across the 11 months ending August 2026, Jayco’s estimated Share of Search among caravan and motorhome brands in New Zealand peaked at 72.2% in January 2026 and was lowest at 53.1% in August 2026.
  • Across the 11 months ending August 2026, TrailLite’s estimated Share of Search among caravan and motorhome brands in New Zealand peaked at 41% in August 2026 and was lowest at 21.4% in January 2026.
  • Across the 11 months ending August 2026, Bürstner’s estimated Share of Search among caravan and motorhome brands in New Zealand peaked at 3% in December 2025 and was lowest at 1.8% in January 2026.
  • Across the 11 months ending August 2026, Hymer’s estimated Share of Search among caravan and motorhome brands in New Zealand peaked at 3.5% in May 2026 and was lowest at 2% in August 2026.
  • Across the 11 months ending August 2026, Avan’s estimated Share of Search among caravan and motorhome brands in New Zealand peaked at 2.1% in March 2026 and was lowest at 1% in December 2025.
  • Across the 11 months ending August 2026, Avan and Sunliner held steady: their estimated Share of Search among caravan and motorhome brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand caravan and motorhome brands in August 2026?

  1. In August 2026, TrailLite gained estimated Share of Search among caravan and motorhome brands in New Zealand, from 28.5% to 41%.

  2. In August 2026, Jayco lost estimated Share of Search among caravan and motorhome brands in New Zealand, from 65.3% to 53.1%.

  3. In August 2026, Hymer lost estimated Share of Search among caravan and motorhome brands in New Zealand, from 2.7% to 2%.

  4. In August 2026, Bürstner rose from 4th to 3rd among caravan and motorhome brands in New Zealand.

  5. Estimated monthly branded searches for Avan in New Zealand fell 20% over 11 measured months, from 100 to 80 in August 2026.

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