Brandwave

How popular isJayco in search?

In August 2026, there were an estimated 3.4K branded searches for Jayco in New Zealand which is down 21.1% over the last 11 months. Jayco holds 53.1% estimated Share of Search among New Zealand caravan and motorhome brands and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. Jayco53.1%
  2. TrailLite41%
  3. Bürstner2.2%
  4. Hymer2%
  5. Avan1.2%
  6. Sunliner0.46%
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Which caravan and motorhome brands compete with Jayco?

Jayco against caravan and motorhome brands in New Zealand, by month

Share of Search by month for Jayco, TrailLite, Bürstner, Hymer. The figures are in the table below the chart.

View monthly share of search table
MonthJaycoTrailLiteBürstnerHymerAvanSunliner
Oct 202559.4%33.5%2.7%2.6%1.4%0.41%
Nov 202560.1%32.5%2.9%2.5%1.3%0.73%
Dec 202569%23.9%3%2.6%1%0.57%
Jan 202672.2%21.4%1.8%2.5%1.4%0.66%
Feb 202666.5%25.6%2.8%2.8%1.5%0.77%
Mar 202662.3%29.8%2.5%2.8%2.1%0.66%
Apr 202666.9%26%2.8%2.3%1.3%0.66%
May 202662.3%29%2.7%3.5%1.8%0.67%
Jun 202661.1%31.7%2.8%2.8%1.1%0.55%
Jul 202665.3%28.5%2%2.7%1%0.51%
Aug 202653.1%41%2.2%2%1.2%0.46%
Sep 2026——————

  1. 1.Jayco

    53.1%

    held 1st · 3.4K estimated branded searches · -10.9% vs prior month · -12.2 points

  2. 2.TrailLite

    41%

    held 2nd · 2.6K estimated branded searches · +57.7% vs prior month · +12.5 points

  3. 3.Bürstner

    2.2%

    moved from 4th to 3rd · 140 estimated branded searches · +16.7% vs prior month · +0.1 points

  4. 4.Hymer

    2%

    moved from 3rd to 4th · 130 estimated branded searches · -18.8% vs prior month · -0.7 points

  5. 5.Avan

    1.2%

    held 5th · 80 estimated branded searches · +33.3% vs prior month · +0.2 points

  6. 6.Sunliner

    0.46%

    held 6th · 30 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Jayco and its closest rivals

How has branded search demand for Jayco changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Jayco in New Zealand fell from 4.3K to 3.4K.
  • Across the 11 months ending August 2026, Jayco’s estimated Share of Search among caravan and motorhome brands in New Zealand decreased from 59.4% to 53.1%.
  • Across the 11 months ending August 2026, Jayco’s estimated Share of Search among caravan and motorhome brands in New Zealand peaked at 72.2% in January 2026 and was lowest at 53.1% in August 2026.

How did search popularity change for New Zealand caravan and motorhome brands in August 2026?

  1. In August 2026, TrailLite gained estimated Share of Search among caravan and motorhome brands in New Zealand, from 28.5% to 41%.

  2. In August 2026, Jayco lost estimated Share of Search among caravan and motorhome brands in New Zealand, from 65.3% to 53.1%.

  3. In August 2026, Hymer lost estimated Share of Search among caravan and motorhome brands in New Zealand, from 2.7% to 2%.

  4. In August 2026, Bürstner rose from 4th to 3rd among caravan and motorhome brands in New Zealand.

  5. Estimated monthly branded searches for Avan in New Zealand fell 20% over 11 measured months, from 100 to 80 in August 2026.

How is Jayco measured?

Brandwave collects information about searches that people make online using Jayco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • jayco
  • jayco camper van
  • jayco campers
  • jayco canterbury
  • jayco caravan
  • jayco caravan land
  • jayco caravans for sale
  • jayco com au
  • jayco expanda
  • jayco near me
  • jayco nz
  • jayco online
  • jayco outback
  • jayco rv
  • jayco rv trailers
  • jayco starcraft
  • jayco swan
  • jayco tent trailer
  • jayco toy hauler

Do you work for Jayco? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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