Jayco vs TrailLite:Which is more popular by branded search in New Zealand?
In August 2026, Jayco had more branded searches than TrailLite among caravan and motorhome brands in New Zealand. Jayco was estimated to have 3.4K branded searches compared to TrailLite’s 2.6K, and held a 53.1% Share of Search versus TrailLite’s 41%.
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Which is more popular in search, Jayco or TrailLite?
Compare the caravan and motorhome brands New Zealand travellers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jayco, TrailLite. The figures are in the table below the chart.
View monthly share of search table
| Month | Jayco | TrailLite | Bürstner | Hymer | Avan | Sunliner |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.4% | 33.5% | 2.7% | 2.6% | 1.4% | 0.41% |
| Nov 2025 | 60.1% | 32.5% | 2.9% | 2.5% | 1.3% | 0.73% |
| Dec 2025 | 69% | 23.9% | 3% | 2.6% | 1% | 0.57% |
| Jan 2026 | 72.2% | 21.4% | 1.8% | 2.5% | 1.4% | 0.66% |
| Feb 2026 | 66.5% | 25.6% | 2.8% | 2.8% | 1.5% | 0.77% |
| Mar 2026 | 62.3% | 29.8% | 2.5% | 2.8% | 2.1% | 0.66% |
| Apr 2026 | 66.9% | 26% | 2.8% | 2.3% | 1.3% | 0.66% |
| May 2026 | 62.3% | 29% | 2.7% | 3.5% | 1.8% | 0.67% |
| Jun 2026 | 61.1% | 31.7% | 2.8% | 2.8% | 1.1% | 0.55% |
| Jul 2026 | 65.3% | 28.5% | 2% | 2.7% | 1% | 0.51% |
| Aug 2026 | 53.1% | 41% | 2.2% | 2% | 1.2% | 0.46% |
| Sep 2026 | — | — | — | — | — | — |
How has the Jayco and TrailLite comparison changed over the last 12 months?
3 findings
- Jayco was ahead of TrailLite in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jayco’s estimated Share of Search among caravan and motorhome brands in New Zealand moved from 59.4% to 53.1%, and its estimated monthly branded searches moved from 4.3K to 3.4K.
- Across the 11 months ending August 2026, TrailLite’s estimated Share of Search among caravan and motorhome brands in New Zealand moved from 33.5% to 41%, and its estimated monthly branded searches moved from 2.5K to 2.6K.
How did search popularity change for New Zealand caravan and motorhome brands in August 2026?
2 changes
In August 2026, TrailLite gained estimated Share of Search among caravan and motorhome brands in New Zealand, from 28.5% to 41%.
In August 2026, Jayco lost estimated Share of Search among caravan and motorhome brands in New Zealand, from 65.3% to 53.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Jayco’s and TrailLite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jayco
19 branded search terms
- jayco
- jayco camper van
- jayco campers
- jayco canterbury
- jayco caravan
- jayco caravan land
- jayco caravans for sale
- jayco com au
- jayco expanda
- jayco near me
- jayco nz
- jayco online
- jayco outback
- jayco rv
- jayco rv trailers
- jayco starcraft
- jayco swan
- jayco tent trailer
- jayco toy hauler
TrailLite
12 branded search terms
- trail lite
- trail lite caravan
- trail lite service centre
- traillite
- traillite caravan
- traillite co nz
- traillite group
- traillite motorhome
- traillite near me
- traillite new zealand
- traillite nz
- traillite rv
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.