Brandwave

How popular isTrailLite in search?

In August 2026, there were an estimated 2.6K branded searches for TrailLite in New Zealand which is up 8.2% over the last 11 months. TrailLite holds 41% estimated Share of Search among New Zealand caravan and motorhome brands and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Jayco53.1%
  2. TrailLite41%
  3. Bürstner2.2%
  4. Hymer2%
  5. Avan1.2%
  6. Sunliner0.46%
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Which caravan and motorhome brands compete with TrailLite?

TrailLite against caravan and motorhome brands in New Zealand, by month

Share of Search by month for Jayco, TrailLite, Bürstner, Hymer. The figures are in the table below the chart.

View monthly share of search table
MonthJaycoTrailLiteBürstnerHymerAvanSunliner
Oct 202559.4%33.5%2.7%2.6%1.4%0.41%
Nov 202560.1%32.5%2.9%2.5%1.3%0.73%
Dec 202569%23.9%3%2.6%1%0.57%
Jan 202672.2%21.4%1.8%2.5%1.4%0.66%
Feb 202666.5%25.6%2.8%2.8%1.5%0.77%
Mar 202662.3%29.8%2.5%2.8%2.1%0.66%
Apr 202666.9%26%2.8%2.3%1.3%0.66%
May 202662.3%29%2.7%3.5%1.8%0.67%
Jun 202661.1%31.7%2.8%2.8%1.1%0.55%
Jul 202665.3%28.5%2%2.7%1%0.51%
Aug 202653.1%41%2.2%2%1.2%0.46%
Sep 2026——————

  1. 1.Jayco

    53.1%

    held 1st · 3.4K estimated branded searches · -10.9% vs prior month · -12.2 points

  2. 2.TrailLite

    41%

    held 2nd · 2.6K estimated branded searches · +57.7% vs prior month · +12.5 points

  3. 3.Bürstner

    2.2%

    moved from 4th to 3rd · 140 estimated branded searches · +16.7% vs prior month · +0.1 points

  4. 4.Hymer

    2%

    moved from 3rd to 4th · 130 estimated branded searches · -18.8% vs prior month · -0.7 points

  5. 5.Avan

    1.2%

    held 5th · 80 estimated branded searches · +33.3% vs prior month · +0.2 points

  6. 6.Sunliner

    0.46%

    held 6th · 30 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between TrailLite and its closest rivals

How has branded search demand for TrailLite changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for TrailLite in New Zealand rose from 2.5K to 2.6K.
  • Across the 11 months ending August 2026, TrailLite’s estimated Share of Search among caravan and motorhome brands in New Zealand increased from 33.5% to 41%.
  • Across the 11 months ending August 2026, TrailLite’s estimated Share of Search among caravan and motorhome brands in New Zealand peaked at 41% in August 2026 and was lowest at 21.4% in January 2026.

How did search popularity change for New Zealand caravan and motorhome brands in August 2026?

  1. In August 2026, TrailLite gained estimated Share of Search among caravan and motorhome brands in New Zealand, from 28.5% to 41%.

  2. In August 2026, Jayco lost estimated Share of Search among caravan and motorhome brands in New Zealand, from 65.3% to 53.1%.

  3. In August 2026, Hymer lost estimated Share of Search among caravan and motorhome brands in New Zealand, from 2.7% to 2%.

  4. In August 2026, Bürstner rose from 4th to 3rd among caravan and motorhome brands in New Zealand.

  5. Estimated monthly branded searches for Avan in New Zealand fell 20% over 11 measured months, from 100 to 80 in August 2026.

How is TrailLite measured?

Brandwave collects information about searches that people make online using TrailLite’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • trail lite
  • trail lite caravan
  • trail lite service centre
  • traillite
  • traillite caravan
  • traillite co nz
  • traillite group
  • traillite motorhome
  • traillite near me
  • traillite new zealand
  • traillite nz
  • traillite rv

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How the Brand Demand Index is measured

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