Sunliner vs TrailLite:Which is more popular by branded search in New Zealand?
In August 2026, TrailLite had more branded searches than Sunliner among caravan and motorhome brands in New Zealand. TrailLite was estimated to have 2.6K branded searches compared to Sunliner’s 30, and held a 41% Share of Search versus Sunliner’s 0.46%.
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Which is more popular in search, Sunliner or TrailLite?
Compare the caravan and motorhome brands New Zealand travellers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TrailLite, Sunliner. The figures are in the table below the chart.
View monthly share of search table
| Month | Jayco | TrailLite | Bürstner | Hymer | Avan | Sunliner |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.4% | 33.5% | 2.7% | 2.6% | 1.4% | 0.41% |
| Nov 2025 | 60.1% | 32.5% | 2.9% | 2.5% | 1.3% | 0.73% |
| Dec 2025 | 69% | 23.9% | 3% | 2.6% | 1% | 0.57% |
| Jan 2026 | 72.2% | 21.4% | 1.8% | 2.5% | 1.4% | 0.66% |
| Feb 2026 | 66.5% | 25.6% | 2.8% | 2.8% | 1.5% | 0.77% |
| Mar 2026 | 62.3% | 29.8% | 2.5% | 2.8% | 2.1% | 0.66% |
| Apr 2026 | 66.9% | 26% | 2.8% | 2.3% | 1.3% | 0.66% |
| May 2026 | 62.3% | 29% | 2.7% | 3.5% | 1.8% | 0.67% |
| Jun 2026 | 61.1% | 31.7% | 2.8% | 2.8% | 1.1% | 0.55% |
| Jul 2026 | 65.3% | 28.5% | 2% | 2.7% | 1% | 0.51% |
| Aug 2026 | 53.1% | 41% | 2.2% | 2% | 1.2% | 0.46% |
| Sep 2026 | — | — | — | — | — | — |
How has the Sunliner and TrailLite comparison changed over the last 12 months?
3 findings
- TrailLite was ahead of Sunliner in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sunliner’s estimated Share of Search among caravan and motorhome brands in New Zealand moved from 0.41% to 0.46%, and its estimated monthly branded searches held steady at 30.
- Across the 11 months ending August 2026, TrailLite’s estimated Share of Search among caravan and motorhome brands in New Zealand moved from 33.5% to 41%, and its estimated monthly branded searches moved from 2.5K to 2.6K.
How did search popularity change for New Zealand caravan and motorhome brands in August 2026?
1 change
In August 2026, TrailLite gained estimated Share of Search among caravan and motorhome brands in New Zealand, from 28.5% to 41%.
How each brand is measured
Brandwave collects information about searches that people make online using Sunliner’s and TrailLite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sunliner
4 branded search terms
- sunliner campervan
- sunliner caravan
- sunliner motorhome
- sunliner rv
TrailLite
12 branded search terms
- trail lite
- trail lite caravan
- trail lite service centre
- traillite
- traillite caravan
- traillite co nz
- traillite group
- traillite motorhome
- traillite near me
- traillite new zealand
- traillite nz
- traillite rv
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.