How popular isHymer in search?
In August 2026, there were an estimated 130 branded searches for Hymer in New Zealand which is down 31.6% over the last 11 months. Hymer holds 2% estimated Share of Search among New Zealand caravan and motorhome brands and is ranked 4th of 6 competitors for search popularity.
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Which caravan and motorhome brands compete with Hymer?
Share of Search by month for Jayco, TrailLite, Bürstner, Hymer. The figures are in the table below the chart.
View monthly share of search table
| Month | Jayco | TrailLite | Bürstner | Hymer | Avan | Sunliner |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.4% | 33.5% | 2.7% | 2.6% | 1.4% | 0.41% |
| Nov 2025 | 60.1% | 32.5% | 2.9% | 2.5% | 1.3% | 0.73% |
| Dec 2025 | 69% | 23.9% | 3% | 2.6% | 1% | 0.57% |
| Jan 2026 | 72.2% | 21.4% | 1.8% | 2.5% | 1.4% | 0.66% |
| Feb 2026 | 66.5% | 25.6% | 2.8% | 2.8% | 1.5% | 0.77% |
| Mar 2026 | 62.3% | 29.8% | 2.5% | 2.8% | 2.1% | 0.66% |
| Apr 2026 | 66.9% | 26% | 2.8% | 2.3% | 1.3% | 0.66% |
| May 2026 | 62.3% | 29% | 2.7% | 3.5% | 1.8% | 0.67% |
| Jun 2026 | 61.1% | 31.7% | 2.8% | 2.8% | 1.1% | 0.55% |
| Jul 2026 | 65.3% | 28.5% | 2% | 2.7% | 1% | 0.51% |
| Aug 2026 | 53.1% | 41% | 2.2% | 2% | 1.2% | 0.46% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.1% | 3.4K | -10.9% | -12.2 points | |
| 2, held 2nd | 41% | 2.6K | +57.7% | +12.5 points | |
| 3, moved from 4th to 3rd | 2.2% | 140 | +16.7% | +0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 2% | 130 | -18.8% | -0.7 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.2% | 80 | +33.3% | +0.2 points | |
| 6, held 6th | 0.46% | 30 | 0% | 0 points |
1.
Jayco53.1%
held 1st · 3.4K estimated branded searches · -10.9% vs prior month · -12.2 points
41%
held 2nd · 2.6K estimated branded searches · +57.7% vs prior month · +12.5 points
3.
Bürstner2.2%
moved from 4th to 3rd · 140 estimated branded searches · +16.7% vs prior month · +0.1 points
4.
Hymer2%
moved from 3rd to 4th · 130 estimated branded searches · -18.8% vs prior month · -0.7 points
5.
Avan1.2%
held 5th · 80 estimated branded searches · +33.3% vs prior month · +0.2 points
6.
Sunliner
0.46%
held 6th · 30 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Hymer and its closest rivals
How has branded search demand for Hymer changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hymer in New Zealand fell from 190 to 130.
- Across the 11 months ending August 2026, Hymer’s estimated Share of Search among caravan and motorhome brands in New Zealand decreased from 2.6% to 2%.
- Across the 11 months ending August 2026, Hymer’s estimated Share of Search among caravan and motorhome brands in New Zealand peaked at 3.5% in May 2026 and was lowest at 2% in August 2026.
How did search popularity change for New Zealand caravan and motorhome brands in August 2026?
5 changes
In August 2026, TrailLite gained estimated Share of Search among caravan and motorhome brands in New Zealand, from 28.5% to 41%.
In August 2026, Jayco lost estimated Share of Search among caravan and motorhome brands in New Zealand, from 65.3% to 53.1%.
In August 2026, Hymer lost estimated Share of Search among caravan and motorhome brands in New Zealand, from 2.7% to 2%.
In August 2026, Bürstner rose from 4th to 3rd among caravan and motorhome brands in New Zealand.
Estimated monthly branded searches for Avan in New Zealand fell 20% over 11 measured months, from 100 to 80 in August 2026.
How is Hymer measured?
Brandwave collects information about searches that people make online using Hymer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- hymer
- hymer campervan
- hymer caravan
- hymer com
- hymer nz
- hymer rv
Do you work for Hymer? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Hymer your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.