Hymer vs TrailLite:Which is more popular by branded search in New Zealand?
In August 2026, TrailLite had more branded searches than Hymer among caravan and motorhome brands in New Zealand. TrailLite was estimated to have 2.6K branded searches compared to Hymer’s 130, and held a 41% Share of Search versus Hymer’s 2%.
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Which is more popular in search, Hymer or TrailLite?
Compare the caravan and motorhome brands New Zealand travellers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TrailLite, Hymer. The figures are in the table below the chart.
View monthly share of search table
| Month | Jayco | TrailLite | Bürstner | Hymer | Avan | Sunliner |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.4% | 33.5% | 2.7% | 2.6% | 1.4% | 0.41% |
| Nov 2025 | 60.1% | 32.5% | 2.9% | 2.5% | 1.3% | 0.73% |
| Dec 2025 | 69% | 23.9% | 3% | 2.6% | 1% | 0.57% |
| Jan 2026 | 72.2% | 21.4% | 1.8% | 2.5% | 1.4% | 0.66% |
| Feb 2026 | 66.5% | 25.6% | 2.8% | 2.8% | 1.5% | 0.77% |
| Mar 2026 | 62.3% | 29.8% | 2.5% | 2.8% | 2.1% | 0.66% |
| Apr 2026 | 66.9% | 26% | 2.8% | 2.3% | 1.3% | 0.66% |
| May 2026 | 62.3% | 29% | 2.7% | 3.5% | 1.8% | 0.67% |
| Jun 2026 | 61.1% | 31.7% | 2.8% | 2.8% | 1.1% | 0.55% |
| Jul 2026 | 65.3% | 28.5% | 2% | 2.7% | 1% | 0.51% |
| Aug 2026 | 53.1% | 41% | 2.2% | 2% | 1.2% | 0.46% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hymer and TrailLite comparison changed over the last 12 months?
3 findings
- TrailLite was ahead of Hymer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hymer’s estimated Share of Search among caravan and motorhome brands in New Zealand moved from 2.6% to 2%, and its estimated monthly branded searches moved from 190 to 130.
- Across the 11 months ending August 2026, TrailLite’s estimated Share of Search among caravan and motorhome brands in New Zealand moved from 33.5% to 41%, and its estimated monthly branded searches moved from 2.5K to 2.6K.
How did search popularity change for New Zealand caravan and motorhome brands in August 2026?
2 changes
In August 2026, TrailLite gained estimated Share of Search among caravan and motorhome brands in New Zealand, from 28.5% to 41%.
In August 2026, Hymer lost estimated Share of Search among caravan and motorhome brands in New Zealand, from 2.7% to 2%.
How each brand is measured
Brandwave collects information about searches that people make online using Hymer’s and TrailLite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hymer
6 branded search terms
- hymer
- hymer campervan
- hymer caravan
- hymer com
- hymer nz
- hymer rv
TrailLite
12 branded search terms
- trail lite
- trail lite caravan
- trail lite service centre
- traillite
- traillite caravan
- traillite co nz
- traillite group
- traillite motorhome
- traillite near me
- traillite new zealand
- traillite nz
- traillite rv
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.