Fujifilm vs GoPro:Which is more popular?
In September 2026, GoPro had more branded searches than Fujifilm among camera brands in New Zealand. GoPro had about 11,800 branded searches, while Fujifilm had 7,160. GoPro made up 20.1% of all camera brand searches we track, and Fujifilm accounted for 12.2%. When we asked ChatGPT and Google AI Overviews about camera brands, Fujifilm appeared in four of the five answers and GoPro in none.
Who do people search for more?
GoPro, about 65% more searches than Fujifilm
Who does AI mention more?
Fujifilm, mentioned in 4 of 5 answers, GoPro in 0
Who does AI recommend more?
Fujifilm, the only one of the two named
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Top camera brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fujifilm was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. GoPro did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sony4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Fujifilm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nikon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
OM System3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Panasonic Lumix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- GoPro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Insta3600 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camera brands
5 answers
Asked ChatGPT
“Which camera brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best camera brands in New Zealand?”
Asked ChatGPT
“What's the best camera brand in New Zealand for a creator setup?”
Searched Google, AI Overview
“mirrorless camera nz”
Searched Google, AI Overview
“dslr camera nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Fujifilm or GoPro more popular in search?
This chart shows how often people search Google for Fujifilm and GoPro by name. Each line represents a brand's share of searches for all eight camera brands we track, month by month, from searches in New Zealand.
Share of searches by month for GoPro, Fujifilm. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sony | GoPro | Insta360 | Canon | Fujifilm | Nikon | Panasonic Lumix | OM System |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 22.8% | 13.5% | 14.1% | 11.4% | 6.3% | 2% | 0.88% |
| Nov 2025 | 31.5% | 22.5% | 13.6% | 12.8% | 11.9% | 5.3% | 1.8% | 0.83% |
| Dec 2025 | 29.7% | 22.7% | 13.7% | 13.2% | 12.2% | 5.5% | 1.9% | 0.91% |
| Jan 2026 | 26.4% | 22.3% | 16.3% | 14.3% | 11.6% | 6.1% | 1.9% | 1.1% |
| Feb 2026 | 27.9% | 21.8% | 15.5% | 14.5% | 10.7% | 6.4% | 2.1% | 1.1% |
| Mar 2026 | 29% | 20.4% | 14.8% | 15% | 11.4% | 6.4% | 2.1% | 0.97% |
| Apr 2026 | 28.3% | 19.7% | 17.3% | 13.3% | 11.4% | 6.7% | 2.4% | 1% |
| May 2026 | 29.1% | 18.8% | 16.9% | 14.4% | 11.3% | 6.1% | 2.3% | 1% |
| Jun 2026 | 29.6% | 19.2% | 17.4% | 13.7% | 11.4% | 5.7% | 2% | 1.1% |
| Jul 2026 | 29.6% | 19% | 16.9% | 13.8% | 11.6% | 5.8% | 2.2% | 1.1% |
| Aug 2026 | 26.1% | 18.1% | 19.3% | 14.7% | 12.5% | 5.9% | 2.3% | 1% |
| Sep 2026 | 29.7% | 20.1% | 15.4% | 13.3% | 12.2% | 6.1% | 2.1% | 1.1% |
How has the Fujifilm and GoPro comparison changed over the last 12 months?
3 findings
- GoPro was ahead of Fujifilm in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fujifilm’s share of searches among camera brands in New Zealand moved from 11.4% to 12.2%, and its estimated monthly branded searches moved from 6.1K to 7.2K.
- Across the 12 months ending September 2026, GoPro’s share of searches among camera brands in New Zealand moved from 22.8% to 20.1%, and its estimated monthly branded searches moved from 12.2K to 11.8K.
How did search popularity change for New Zealand camera brands in September 2026?
2 changes
In September 2026, GoPro overtook Insta360 to rank 2nd among camera brands in New Zealand, with 20.1% of the searches.
Estimated monthly branded searches for Fujifilm in New Zealand rose 17.4% over 12 measured months, from 6.1K to 7.2K in September 2026.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Fujifilm’s and GoPro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among camera brands
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