Brandwave

Auckland IT service providers in New Zealand:Which brands are most popular in search?

In August 2026, First Focus was the most searched among auckland IT service providers in New Zealand, with an estimated 700 branded searches and 39.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. First Focus39.8%
  2. CodeBlue28.4%
  3. iT36016.5%
  4. ThinkConcepts15.3%

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Share of SearchLeaderboard

Compare Auckland IT service providers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among auckland IT service providers in New Zealand, by month

Share of Search by month for First Focus, CodeBlue, iT360, ThinkConcepts. The figures are in the table below the chart.

View monthly share of search table
MonthFirst FocusCodeBlueiT360ThinkConcepts
Oct 20253.7%48.6%26.2%21.5%
Nov 20254.1%51%22.4%22.4%
Dec 20252.6%50%24.4%23.1%
Jan 20264.8%51.8%21.7%21.7%
Feb 202614.6%45.6%22.3%17.5%
Mar 202616.2%48.5%18.5%16.9%
Apr 202612.6%41.7%28.2%17.5%
May 202639.9%26.6%22.2%11.4%
Jun 202638.4%31.5%15.8%14.4%
Jul 202626.4%34.4%28%11.2%
Aug 202639.8%28.4%16.5%15.3%
Sep 2026————

This month’s ranking, August 2026

  1. 1.First Focus

    39.8%

    moved from 3rd to 1st · 700 estimated branded searches · +112.1% vs prior month · +13.4 points

  2. 2.CodeBlue

    28.4%

    moved from 1st to 2nd · 500 estimated branded searches · +16.3% vs prior month · -6 points

  3. 3.iT360

    16.5%

    moved from 2nd to 3rd · 290 estimated branded searches · -17.1% vs prior month · -11.5 points

  4. 4.ThinkConcepts

    15.3%

    held 4th · 270 estimated branded searches · +92.9% vs prior month · +4.1 points

Compare search popularity between leading brands

Which brand is most popular in search among auckland IT service providers in New Zealand?

In August 2026, First Focus was the most searched among auckland IT service providers in New Zealand, with an estimated 700 branded searches and 39.8% estimated Share of Search within this set. CodeBlue is in 2nd place, 11.4 percentage points behind at 28.4% Share of Search.

New Zealand auckland IT service providers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
First Focus3.7% → 39.8%39.9%May 20262.6%Dec 20254th → 1st
CodeBlue48.6% → 28.4%51.8%Jan 202626.6%May 20261st → 2nd
iT36026.2% → 16.5%28.2%Apr 202615.8%Jun 20262nd → 3rd
ThinkConcepts21.5% → 15.3%23.1%Dec 202511.2%Jul 20263rd → 4th

Each finding as a sentence

  • Across the 11 months ending August 2026, First Focus’ estimated Share of Search among auckland IT service providers in New Zealand increased from 3.7% to 39.8%.
  • Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among auckland IT service providers in New Zealand decreased from 48.6% to 28.4%.
  • Across the 11 months ending August 2026, iT360’s estimated Share of Search among auckland IT service providers in New Zealand decreased from 26.2% to 16.5%.
  • Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among auckland IT service providers in New Zealand decreased from 21.5% to 15.3%.
  • Across the 11 months ending August 2026, First Focus’ estimated Share of Search among auckland IT service providers in New Zealand peaked at 39.9% in May 2026 and was lowest at 2.6% in December 2025.
  • Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among auckland IT service providers in New Zealand peaked at 51.8% in January 2026 and was lowest at 26.6% in May 2026.
  • Across the 11 months ending August 2026, iT360’s estimated Share of Search among auckland IT service providers in New Zealand peaked at 28.2% in April 2026 and was lowest at 15.8% in June 2026.
  • Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among auckland IT service providers in New Zealand peaked at 23.1% in December 2025 and was lowest at 11.2% in July 2026.
  • Across the 11 months ending August 2026, First Focus rose from 4th to 1st among auckland IT service providers in New Zealand.
  • Across the 11 months ending August 2026, CodeBlue fell from 1st to 2nd among auckland IT service providers in New Zealand.
  • Across the 11 months ending August 2026, iT360 fell from 2nd to 3rd among auckland IT service providers in New Zealand.
  • Across the 11 months ending August 2026, ThinkConcepts fell from 3rd to 4th among auckland IT service providers in New Zealand.

How did search popularity change for New Zealand auckland IT service providers in August 2026?

  1. In August 2026, First Focus overtook iT360 to take the highest estimated Share of Search among auckland IT service providers in New Zealand, at 39.8%.

  2. In August 2026, ThinkConcepts gained estimated Share of Search among auckland IT service providers in New Zealand, from 11.2% to 15.3%.

  3. In August 2026, iT360 lost estimated Share of Search among auckland IT service providers in New Zealand, from 28% to 16.5%.

  4. In August 2026, CodeBlue lost estimated Share of Search among auckland IT service providers in New Zealand, from 34.4% to 28.4%.

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