Brandwave

Ashburton real estate agencies in New Zealand:Which brands are most popular in search?

In August 2026, Ray White was the most searched among ashburton real estate agencies in New Zealand, with an estimated 63.6K branded searches and 43.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Ray White43.1%
  2. Harcourts23.3%
  3. Bayleys14.8%
  4. Property Brokers10.4%
  5. Arizto7.3%
  6. Total Realty0.89%
  7. McLeod Real Estate0.22%

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Share of SearchLeaderboard

Compare Ashburton real estate agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ashburton real estate agencies in New Zealand, by month

Share of Search by month for Ray White, Harcourts, Bayleys, Property Brokers, Arizto. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteHarcourtsBayleysProperty BrokersAriztoTotal RealtyMcLeod Real Estate
Oct 202541%24.9%16.9%10.6%5.6%0.85%0.18%
Nov 202543%22.9%17.1%10.9%5%0.79%0.29%
Dec 202544.7%23.2%16.3%9.8%5.1%0.68%0.15%
Jan 202644%22.8%14.9%11.3%6%0.76%0.2%
Feb 202642.5%22.2%16.1%11%7.1%0.86%0.21%
Mar 202643.4%23.4%15.5%10.1%6.7%0.72%0.12%
Apr 202645.8%22.4%14.3%9.8%6.7%0.82%0.16%
May 202642.4%22.6%15.6%11.5%6.9%0.76%0.18%
Jun 202644.6%23%14.8%10.1%6.6%0.68%0.23%
Jul 202645.7%21.8%14.6%10.5%6.4%0.73%0.25%
Aug 202643.1%23.3%14.8%10.4%7.3%0.89%0.22%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Ray White

    43.1%

    held 1st · 63.6K estimated branded searches · -0.72% vs prior month · -2.6 points

  2. 2.Harcourts

    23.3%

    held 2nd · 34.5K estimated branded searches · +12.8% vs prior month · +1.6 points

  3. 3.Bayleys

    14.8%

    held 3rd · 21.8K estimated branded searches · +6.3% vs prior month · +0.2 points

  4. 4.Property Brokers

    10.4%

    held 4th · 15.3K estimated branded searches · +4.3% vs prior month · -0.1 points

  5. 5.Arizto

    7.3%

    held 5th · 10.7K estimated branded searches · +18.6% vs prior month · +0.8 points

  6. 6.Total Realty

    0.89%

    held 6th · 1.3K estimated branded searches · +29.4% vs prior month · +0.2 points

  7. 7.McLeod Real Estate

    0.22%

    held 7th · 330 estimated branded searches · -5.7% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among ashburton real estate agencies in New Zealand?

In August 2026, Ray White was the most searched among ashburton real estate agencies in New Zealand, with an estimated 63.6K branded searches and 43.1% estimated Share of Search within this set. Harcourts is in 2nd place, 19.8 percentage points behind at 23.3% Share of Search.

New Zealand ashburton real estate agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ray White41% → 43.1%45.8%Apr 202641%Oct 20251st
Harcourts24.9% → 23.3%24.9%Oct 202521.8%Jul 20262nd
Bayleys16.9% → 14.8%17.1%Nov 202514.3%Apr 20263rd
Property Brokers10.6% → 10.4%11.5%May 20269.8%Apr 20264th
Arizto5.6% → 7.3%7.3%Aug 20265%Nov 20255th
Total Realty0.85% → 0.89%0.89%Aug 20260.68%Jun 20266th
McLeod Real Estate0.18% → 0.22%0.29%Nov 20250.12%Mar 20267th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among ashburton real estate agencies in New Zealand increased from 41% to 43.1%.
  • Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among ashburton real estate agencies in New Zealand decreased from 24.9% to 23.3%.
  • Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among ashburton real estate agencies in New Zealand decreased from 16.9% to 14.8%.
  • Across the 11 months ending August 2026, Arizto’s estimated Share of Search among ashburton real estate agencies in New Zealand increased from 5.6% to 7.3%.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among ashburton real estate agencies in New Zealand peaked at 45.8% in April 2026 and was lowest at 41% in October 2025.
  • Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among ashburton real estate agencies in New Zealand peaked at 24.9% in October 2025 and was lowest at 21.8% in July 2026.
  • Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among ashburton real estate agencies in New Zealand peaked at 17.1% in November 2025 and was lowest at 14.3% in April 2026.
  • Across the 11 months ending August 2026, Property Brokers’ estimated Share of Search among ashburton real estate agencies in New Zealand peaked at 11.5% in May 2026 and was lowest at 9.8% in April 2026.
  • Across the 11 months ending August 2026, Arizto’s estimated Share of Search among ashburton real estate agencies in New Zealand peaked at 7.3% in August 2026 and was lowest at 5% in November 2025.
  • Across the 11 months ending August 2026, Property Brokers, Total Realty and McLeod Real Estate held steady: their estimated Share of Search among ashburton real estate agencies in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand ashburton real estate agencies in August 2026?

  1. In August 2026, Harcourts gained estimated Share of Search among ashburton real estate agencies in New Zealand, from 21.8% to 23.3%.

  2. In August 2026, Arizto gained estimated Share of Search among ashburton real estate agencies in New Zealand, from 6.4% to 7.3%.

  3. In August 2026, Ray White lost estimated Share of Search among ashburton real estate agencies in New Zealand, from 45.7% to 43.1%.

  4. Estimated monthly branded searches for Bayleys in New Zealand fell 26.3% over 11 measured months, from 29.6K to 21.8K in August 2026.

  5. Estimated monthly branded searches for Property Brokers in New Zealand fell 17.4% over 11 measured months, from 18.6K to 15.3K in August 2026.

  6. Estimated monthly branded searches for Total Realty in New Zealand fell 11.4% over 11 measured months, from 1.5K to 1.3K in August 2026.

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